The Media Global Market Report 2020-30 by The Business Research Company describes and explains the global media market and covers 2015 to 2020, termed the historic period, and 2020 to 2025, termed the forecast period, along with further forecasts for the period 2025-2030. The report evaluates the market across each region and for the major economies within each region.
The Media Global Market Opportunities And Strategies Report covers media market drivers, media market trends, media market segments, media market growth rate, media market major players, and media market size.
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The media market report focuses particularly on identifying the trends, opportunities, and strategies that can lead to success. O&S reports are available off the shelf and can be delivered to clients on the day of purchase.
Media Global Market Opportunities And Strategies Report is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
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Trends include:
Big Data Driving Growth –
The rise in social media and the increasing volume of consumer data is driving growth in the book publishers industry. Book publishers can have broad and deeper visibility on their consumers, distributors and other stake holders. Publishers with digital first model are investing significantly in building in-house data and analytics team. For example, Next Big Sound’s, Next Big Book application provides a dashboard for the publishing industry which offers information on sales, publicity events, social media, and web trends data regularly to offer a holistic view of the books’ performance. It will highlight factors that are the most influential such as social signals, book tours, prices and authors.
Digitization Of Newspapers And Magazines In The Global Media Market –
The newspaper and magazine industry is currently experiencing significant transformations due to digital technologies. Publishers of newspapers and magazines have changed their distribution approaches by introducing digital offers and services that can cater to consumers’ needs. Traditional newspapers and magazines publishers are offering their content on online platforms and mobile applications. Major traditional newspaper platforms offering news on digital platforms include New York Times Co, McClatchy Co., Gannett Co. Inc, The Guardian and The Sun.
The media market can be segmented:
By Type –
1.TV And Radio Broadcasting
2.Film And Music
3. Information Services
4. Web Content, Search Portals And Social Media
5. Print Media
6. Cable and Other Subscription Programming
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