The Online Gambling Global Market Report 2020-30 by The Business Research Company describes and explains the global online gambling market and covers 2015 to 2020, termed the historic period, and 2020 to 2025, termed the forecast period, along with further forecasts for the period 2025-2030. The report evaluates the market across each region and for the major economies within each region.
The Online Gambling Global Market Opportunities And Strategies Report covers online gambling market drivers, online gambling market trends, online gambling market segments, online gambling market growth rate, online gambling market major players, and online gambling market size.
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The online gambling market report focuses particularly on identifying the trends, opportunities, and strategies that can lead to success. O&S reports are available off the shelf and can be delivered to clients on the day of purchase.
Online Gambling Global Market Opportunities And Strategies Report is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The chapter on the impact of COVID-19 gives valuable insights on supply chain disruptions, logistical challenges, and other economic implications of the virus on the market. The chapter also covers markets which have been positively affected by the pandemic.
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Trends in the market include:
Online Gambling Companies Sponsoring Sports Teams-
Online gambling companies are increasingly sponsoring different teams in sports as part of their marketing initiatives to expand their reach and gain audience through these promotions. The companies invest huge amounts in sponsoring football teams, in order to feature their logos on the t-shirts of players. Since these tournaments have huge viewership and are immensely popular worldwide, it gives the online gambling companies an opportunity to get a global audience for marketing their platforms. For instance, 9 out of the 20 English Premier League (EPL) clubs and 17 of the 24 Championship teams had logos of betting companies on the front of their shirts in the 2019-20 EPL season. These companies had reportedly spent $330.5 million (GBP263.6 million) on securing these deals for sponsoring the teams.
Virtual Reality/Augmented Reality To Enhance User Experience-
Companies in the online gambling market are increasingly using Virtual Reality (VR) and Augmented Reality (AR) to offer a more immersive and realistic experience to their users. Through AR, natural holograms are used to create a 360-degree betting experience and have a total casino-style experience. VR allows a more engaging experience as players can even see each other and detect who is buffing. This enhances the overall online gambling experience and allows the user to have an engaging gameplay. For instance, in November 2018, the developers of PokerStars released PokerStars VR, a virtual reality poker game. It can be played with the Oculus Rift and HTC Vive headsets.
The market is segmented:
By Game Type-
- Betting
- Casino
- Lottery
- Poker
- Online Bingo
- Others
By Device-
- Desktop
- Mobile
- Others
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