Digital Video Advertising Market Overview:
This Digital Video Advertising market study’s purpose is to give an overview of the Digital Video Advertising market as well as extensive market segmentation based on connection type, end-use, and geography. The report includes vital information on the market positions of the major Digital Video Advertising companies, as well as notable industry trends and prospects.
The report has covered the market trends from 2016 to forecast the market through 2027. 2020 is considered a base year. Special attention is given to 2020 and effect of lockdown on the demand and supply, and also the impact of lockdown for next two years on the market. Some companies have done well in lockdown also and specific strategic analysis of those companies is done in the report.
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Increased usage of digital media:
Since internet access has become more widely available, people all over the world have started using social media sites like Facebook, Twitter, Instagram, and others for entertainment, online communication, and other uses. The market for digital video advertising is also growing as OTT entertainment platforms like Netflix, Amazon Prime, and others gain popularity. Due to the increasing popularity of digital media platforms, particularly among young people, businesses have increased their spending on digital advertisements. In order to increase the number of users who visit the platform, YouTube, which is used for a variety of purposes including entertainment, education, and many more, inserts various digital video advertisements in between the videos.
Digital Video Advertising Market Segmentation:
The Digital Video Advertising Market is further divided into the following industry segments: Retail, Automotive, Telecom, Financial Services, Media & Entertainment, Consumer Goods & Electronics, and Others. In 2020, the retail sector held a 35% market share. Retailers can gain a better understanding of their customers’ wants and needs by using cookies to identify and assess search results in digital video advertising on mobile and desktop devices. By offering customers products that satisfy their needs, offline stores can enhance the in-store experiences of their customers. Digital video advertising can also be used in-store to create interactive customer experiences, boosting the potency of marketing campaigns and guaranteeing effective client acquisition.
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Digital Video Advertising Market Key Players:
- Publicis Groupe
- com
- PubMatic
- Viant Technology
- ZypMedia, Inc.
- JW Player, Inc.
- Chocolate, Inc.
- Conversant LLC
- Longtail Ad Solutions
- Verizon Media
- Google LLC
- Facebook, Inc.
- com, Inc.
- Netflix, Inc.
- Snap Inc.
COVID-19 Impact Analysis on Digital Video Advertising Market:
Customer behaviour has changed as a result of the COVID-19 epidemic in all areas of society. Industries, on the other hand, will need to revise their strategy to account for changing market supply. This report provides an overview of the COVID-19’s influence on the Digital Video Advertising market and will assist you in developing your business in accordance with the new industry standards.
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