Push notifications software helps businesses and app companies to directly communicate with consumers through messages on a user’s smartphone and desktop system.
Push notifications help to hike visitor traffic on websites or apps, and make users aware about important updates and alerts related to a system process and commercial advertisements.
Push notifications software helps app developers to keep users, ignite user engagement, provides value addition to users, and increases the customer conversion rates for companies in different industry verticals.
Push notifications software shows pivotal alerts on users’ lock screens and is majorly adopted for e-marketing purposes.
Product companies are unable to reach more than 40% to 70% of Android users due to network and device restrictions, but push notification software helps companies to reach these customers and increases conversion rate.
The Global Web Push Notification Software Market is projected to grow at a significant rate by 2030 expanding at a CAGR of 18% over the forecast period of 2022-2030.
This technology is gaining traction among many mobile consumer apps. For instance, the social apps like Facebook and Instagram ping an alert when the friends are nearby, or a retail app that that notifies about the current sale when the customers are near that store.
This software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s apps or website.
The increasing adoption of push notification software’s among various industry verticals would drive the market growth.
Key Trends: Growth Determinants and Challenges
- Rise in Adoption of Push Notification Software for Digital Marketing
Push notification software plays a very major role in strong digital marketing campaigns. In the field of digital marketing, push notifications are applicable as an advertising strategy, whereby marketers notify their target audience about services and products through browser notifications on an array of devices.
Also, the point to not share any personal information to subscribe to push notifications, there are any barriers to entry. This marketing strategy helps marketers to generate huge amount of leads and opt-in rates than alternatives like text and email. Thus, the robust command for push notification software’s from the digital marketing organization would drive the market growth.
- Rise in Mobile Internet Users to Propel the Growth of Push Notification Software Market
A lot of advancements and emerging technologies are changing the world of mobile, along with the increase in usage of mobile internet data. Everything from subscriptions to the time spent on mobile is rising fast. The proliferation of mobile internet and smartphone access in emerging markets is creating new and exciting opportunities for push notification software providers.
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Competitive Landscape:
- Leanplum
- OneSignal
- com
- Pushwoosh
- Swrve
- PushBots
- Amazon Web Services
- BRAZE
- SendPulse
- AbstractBrain
- PushAssist
- WebEngage
- Wingify
- PushEngage
- WebEngage
Segmental Analysis of Global Web Push Notifications Market:
Based on Component
- Software
- Services
o Managed Services
o Professional Services
Based on Deployment
- On-premise
- Cloud-based
Cloud Based market is dominating the market share due to its less expensive and flexibility to access features which give a top nudge over On-Premise.
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Based on Enterprise Sizes
- Small and Medium Enterprises
- Large Enterprises
The Demand for SMEs is expected to grow During the forecast years at a high CAGR as the vendors are planning to come up with the solutions for SMEs.
Based on Industry
- BFSI
- Media and Entertainment
- Travel and Tourism
- Retail and E-commerce
- Hospitality
- Others
Based on Region
North America (US, Canada), Europe (UK, France, Spain, Italy, Germany), Asia-pacific (India, China, Japan, South Korea, Australia), Latin America (Mexico, Brazil), Middle East and Africa (UAE, Saudi Arabia, South Africa)
North America holds a prominent share of the push notifications software market due to the increasing adoption of advertising tools and campaign management solutions by the advertising & marketing sector to increase the customer base and owing to presence of major solution providers in the region.
The push notifications software market in Asia Pacific is expected to expand the fastest during the forecast period due to the increasing adoption of technologically advanced software platforms to manage campaign operations, conversion ratio, and market risk in the region.
Major questions answered in the report:
- What are the major growth factors, trends, and challenges in the global web push notifications market?
- Which regional segment accounts for the largest revenue share in the global web push notifications market?
- Which prime companies are contributing in the growth of global web push notifications market?
Key takeaways from the report:
- Deep-insights on regional analysis along with other segmental analysis.
- Growth factors, challenges and trends in the market.
- The global Web Push Notifications Market is estimated to grow at a CAGR of 18% over 2022-2030
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