Overview and Scope
A2 milk is a type of cow’s milk that contains only the A2 beta-casein protein, as opposed to regular cow’s milk, which contains both A1 and A2 beta-casein proteins. It is used by people who have difficulties digesting regular milk.
Sizing and Forecast
The a2 milk market size has grown rapidly in recent years. It will grow from $2.09 billion in 2023 to $2.43 billion in 2024 at a compound annual growth rate (CAGR) of 16.4%. The growth in the historic period can be attributed to perceived digestive benefits, lactose intolerance awareness, dairy allergy considerations, traditional breeding practices, rising health consciousness.
The a2 milk market size is expected to see rapid growth in the next few years. It will grow to $4.2 billion in 2028 at a compound annual growth rate (CAGR) of 14.7%. The growth in the forecast period can be attributed to consumer preference for natural products, expansion of distribution channels, government support and regulations, increased awareness of a2 protein types, diversification into non-dairy products. Major trends in the forecast period include marketing and branding strategies, retailer partnerships, research on potential health benefits, collaborations in the dairy industry, innovation in packaging and product formats. .
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Segmentation & Regional Insights
The a2 milk market covered in this report is segmented –
1) By Form: Liquid, Powder
2) By Packaging: Carton Packaging, Glass Bottles, Cans, Plastic Pouches And Bottles
3) By Distribution Channel: Supermarkets And Hypermarkets, Convenience Stores, Online Retail, Other Distribution Channels
4) By Application: Infant Formula, Milk-Based Beverages, Bakery And Confectionery, Dairy Products
Asia-Pacific was the largest region in the A2 milk market in 2023. The regions covered in the a2 milk market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
Increasing cases of lactose intolerance is driving the A2 milk market forward. Lactose intolerance is a condition in which the body is unable to fully digest lactose, which is a type of sugar found in milk and other dairy products. A2 milk is more suitable for lactose intolerant individuals as compared to A1 milk as it has only A2 beta-casein protein in it and can be tolerated by lactose intolerant individuals. For instance, in 2023, according to the National Institutes of Health (NIH), a US-based governmental biomedical research agency, approximately 65% of the world’s population was lactose intolerant. In the US, 50% to 80% of South Americans, 100% of American Indians, and around 60% to 80% of Ashkenazi Jews and Africans were lactose intolerant. As a result, the increasing cases of lactose intolerance is driving the A2 milk market.
Key Industry Players
Major companies operating in the A2 milk market are focusing on innovating products such as the A2 Shishu Milk, to provide a competitive edge in the market. The A2 Shishu Milk is an infant milk formula designed specifically for infants and kids for good health and well-being. For instance, in August 2022, Swadeshi VIP, an Indian-based food and beverage manufacturing launched A2 Shishu Milk. A2 Shishu Milk is enriched with A2 beta-casein protein. A2 Shishu Milk also contains Calcium, Vitamin A, Phosphorus, Potassium. 2 Shishu Milk serves as a supplemental option for infants and kids with age from 0 to 6 months. It is designed with the shishu good health formula.
The a2 milk market report table of contents includes:
1. Executive Summary
- A2 Milk Market Characteristics
- A2 Milk Market Trends And Strategies
- A2 Milk Market – Macro Economic Scenario
- Global A2 Milk Market Size and Growth
…..
- Global A2 Milk Market Competitive Benchmarking
- Global A2 Milk Market Competitive Dashboard
- Key Mergers And Acquisitions In The A2 Milk Market
- A2 Milk Market Future Outlook and Potential Analysis
- Appendix
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