TechSci Research analysis in the “Global Activewear Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” the global activewear market reached USD 319.47 billion in 2022, projecting a 6.05% CAGR during 2024-2028. This market has undergone a remarkable transformation, emerging as a dynamic and influential sector within the broader apparel industry.
The significant growth in the global activewear market reflects a shift in consumer attitudes towards health, fitness, and lifestyle. Activewear, once limited to gyms and sports arenas, has evolved into a fashion phenomenon embraced worldwide. The market’s expansion is driven by factors such as the surge of athleisure, heightened wellness awareness, and a preference for versatile, performance-oriented clothing. Offering a diverse range from yoga pants and sports bras to high-performance athletic shoes, the activewear market has asserted itself as a formidable presence, commanding a substantial share in the global apparel industry.
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The surge of athleisure has left an indelible mark on the activewear market, erasing distinctions between conventional athletic attire and casual wear. Characterized by comfort, versatility, and style, athleisure apparel has ingrained itself as a wardrobe essential for consumers desiring seamless transitions from the gym to daily activities. This shift in consumer preferences has broadened the market’s appeal, extending beyond dedicated fitness enthusiasts to a more diverse demographic.
Consumer choices wield substantial influence over the global activewear market, transcending conventional sportswear boundaries to include a diverse array of styles, designs, and functionalities. Attributes like moisture-wicking fabrics, compression technologies, and breathability continue to be vital for individuals involved in rigorous physical activities. Simultaneously, the market caters to those seeking comfort and adaptability in everyday wear, fueling the ever-growing popularity of athleisure.
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The global activewear market is categorized by type, gender, distribution channel, region, and company.
Within the type segment, the ready-to-wear category takes center stage as a dominant force in the global activewear market. The seamless integration of ready-to-wear activewear into everyday lifestyles is a primary driver for its prominence. Unlike traditional activewear limited to specific athletic pursuits, ready-to-wear activewear effortlessly transitions from fitness settings to daily activities.
In terms of region, North America holds a substantial share of the global activewear market. A pivotal factor contributing to North America’s significant market presence is the widespread fitness culture in the region. Particularly in the United States, there has been a profound shift in consumer attitudes towards health and physical activity. Consequently, activewear has transcended its role as mere exercise attire; it has evolved into a symbol of an active and health-conscious lifestyle.
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- Activewear Market is expected to grow at a CAGR of 6.05% during the forecast period.
- Activewear Market has a valuation of US$ 319.47 Billion as of 2022.
- North America currently holds the title of the largest market for Smart Rings.
- Activewear Market has witnessed significant growth in recent years, driven by a rising demand for convenient and comfortable solutions.
- As activewear brands expand their online presence, they become susceptible to unauthorized replicas and intellectual property infringement.
- In terms of type, the cages segment claims the top spot in Activewear Market share.
- Focusing on the price range, the premium segment secures the highest market share in the Activewear Market.
Competitive Landscape
In the Global Activewear market report, Tech Sci Research provides the flexibility to customize the content based on specific company requirements, utilizing the provided market data. The report offers the following customization options:
Recent Developments
March 2023 witnessed a strategic move from Puma SE, a prominent sportswear brand, as they inaugurated the Puma Nitro lab athlete testing facility in Frankfurt, Germany. Developed in collaboration with Hartmann Orthopedics & Sports, a leading sports medicine solutions provider, this cutting-edge facility not only enhances Puma’s research and development capabilities but also empowers them to craft personalized products that cater to the specific needs of their clientele.
In a significant step taken in January 2023, V.F. Corporation, a global leader in lifestyle apparel, established a new regional office in Tokyo’s lively Harajuku district. This strategic move underscores V.F. Corporation’s dedication to expanding its innovative product design and support capabilities for business operations in the Asia-Pacific region. With the new office, the company aims to fortify its presence and better serve the burgeoning customer base in this dynamic market.
Also in January 2023, Adidas AG, a renowned sports footwear and apparel brand, embarked on a significant expansion by unveiling its concept store in Bengaluru, India. Showcasing Adidas’ latest products, the state-of-the-art store offers an immersive shopping experience for sports enthusiasts and fashion-conscious individuals alike. Through this strategic expansion, Adidas aims to strengthen its retail footprint in the country and meet the escalating demand for its high-quality sportswear and footwear.
Major companies operating in Global Activewear Market are:
Adidas AG, Nike Inc., PUMA SE, The Columbia Sportswear Company, VF Corporation, PVH Corp., ASICS Corporation, Skechers U.S.A., Inc., Under Armour, Inc., Hanesbrands Inc.
Market Segmentation for Activewear Market
- Activewear Market, By Type:
- Ready to Wear
- Fashion Outer
- Pants & T-Shirts
- Rash Guard
- Wet Suit & Swim Wear
- Others
- Activewear Market, By Gender:
- Men
- Women
- Kids
- Activewear Market, By Distribution Channel:
- Offline
- Online
- Activewear Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- South America
- Brazil
- Argentina
- Colombia
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
- Egypt
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Table of Content
- Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
- Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
- Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
- Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Challenges Faced Post Purchase
4.3. Brand Awareness
- Global Activewear Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Ready to Wear, Fashion Outer, Pants & T-Shirts, Rash Guard, Wet Suit & Swim Wear, and Others)
5.2.2. By Gender Market Share Analysis (Men, Women, Kids)
5.2.3. By Distribution Channel Market Share Analysis (Offline, Online)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. South America Market Share Analysis
5.2.4.3. Middle East & Africa Market Share Analysis
5.2.4.4. Europe Market Share Analysis
5.2.4.5. Asia-Pacific Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Activewear Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Gender Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Region Channel Market Mapping & Opportunity Assessment
- North America Activewear Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Gender Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.3. North America: Country Analysis
6.3.1. United States Activewear Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Type Market Share Analysis
6.3.1.2.2. By Gender Market Share Analysis
6.3.1.2.3. By Distribution Channel Market Share Analysis
6.3.2. Canada Activewear Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Type Market Share Analysis
6.3.2.2.2. By Gender Market Share Analysis
6.3.2.2.3. By Distribution Channel Market Share Analysis
6.3.3. Mexico Activewear Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Type Market Share Analysis
6.3.3.2.2. By Gender Market Share Analysis
6.3.3.2.3. By Distribution Channel Market Share Analysis
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