Overview and Scope
Adaptive learning is an educational approach that uses technology and data to customize learning experiences for individual students. It involves the use of algorithms and artificial intelligence to analyze a learner’s strengths and weaknesses, preferences, and learning pace.
Sizing and Forecast
The adaptive learning market size has grown rapidly in recent years. It will grow from $2.55 billion in 2023 to $2.87 billion in 2024 at a compound annual growth rate (CAGR) of 12.5%. The growth in the historic period can be attributed to increasing demand for personalized education, rising online learning trends, data analytics and ai integration, globalization of education, increasing awareness and acceptance.
The adaptive learning market size is expected to see exponential growth in the next few years. It will grow to $7.54 billion in 2028 at a compound annual growth rate (CAGR) of 27.3%. The growth in the forecast period can be attributed to growing emphasis on lifelong learning, integration with virtual and augmented reality, rising demand for corporate training solutions, expansion of e-learning market, focus on accessibility and inclusivity. Major trends in the forecast period include technological advancements, continued technological innovation, strategic partnerships and collaborations, personalized learning paths, mobile learning solutions.
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The adaptive learning market covered in this report is segmented –
1) By Component type: Platform, Services
2) By Deployment: On-premise, Cloud
3) By Application: Ed-tech Companies, Educational Institutes
4) By End-User: Academic, Enterprise
North America was the largest region in the adaptive learning market in 2023. The regions covered in the adaptive learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The government initiatives for adaptive learning solutions are expected to propel the growth of the adaptive learning market going forward. Government initiatives refer to specific actions, programs, or policies that are undertaken by governmental bodies to address issues, achieve specific goals, or bring about positive changes in society. Adaptive learning platforms and tools can be implemented with the support of government initiatives aimed at modernizing the digital infrastructure in schools and other educational institutions. For instance, in 2021, according to the European Commission, a Belgium-based Governing body, initiated a renewed EU policy initiative, the Digital Education Action Plan (2021–2027). This initiative lays out a shared vision of accessible, inclusive, and high-quality digital education across Europe and seeks to assist Member States in modernizing their training and educational systems. This initiative also aims to achieve a European Education Area by 2025. Therefore, government initiatives for adaptive learning solutions are driving the growth of the personalized learning market.
Key Industry Players
Major companies operating in the adaptive learning market report are Pearson, Follett, John Wiley & Sons, McGraw-Hill, K12 Inc., Stride Inc., Houghton Mifflin Harcourt, Edmentum, Imagine Learning, Curriculum Associates LLC, Rosetta Stone, Impelsys, Istation, Achieve3000, DreamBox Learning, VitalSource, Knewton Alta, ALEKS, Area9 Lyceum, Carnegie Learning, Mathspace, Knowre, Realizeit, CogBooks Limited, Smart Sparrow, Cerego, Fulcrum Labs, Squirrel AI, Learning Explorer Inc., ScootPad Corp.
The adaptive learning market report table of contents includes:
1. Executive Summary
2. Adaptive Learning Market Characteristics
3. Adaptive Learning Market Trends And Strategies
4. Adaptive Learning Market — Macro Economic Scenario
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32. Global Adaptive Learning Market Competitive Benchmarking
33. Global Adaptive Learning Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Adaptive Learning Market
35. Adaptive Learning Market Future Outlook and Potential Analysis
36. Appendix
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