The Business Research Company’s AdTech Global Market Report 2023 is the most detailed report available on the market, including broad forecast periods and multiple geographies. The report covers the historic period – 2010-2021, and the forecast period – 2023-2032. The AdTech Global Market Report 2023 evaluates adtech market size, growth rate, drivers, trends, and major companies.
The report provides a global perspective by covering 60 geographies and focusing on major economies in each region – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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The global ad-tech market size is expected to grow from $15.95 billion in 2022 to $17.95 billion in 2023 at a compound annual growth rate (CAGR) of 12.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global ad-tech market size is expected to reach $27.42 billion in 2027 at a CAGR of 11.2%.
The adtech market segments in the report are:
AdTech Market By Product Type :
Web-based
Cloud-based
On-premise
Other Products
AdTech Market By Solution :
Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others Solutions
AdTech Market By Advertising Type :
Programmatic Advertising
Search Advertising
Display Advertising
Mobile Advertising
Email Marketing
Native Advertising
Others Advertisings
AdTech Market By Application :
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Other Applications
AdTech Market By Industry Vertical :
Media And Entertainment
BFSI (Banking, Financial Services and Insurance)
Education
Retail And Consumer Goods
IT And Telecom
Healthcare
Others Industry Verticals
Top Major Players
Google LLC
Meta Platforms Inc (Facebook Inc.)
Oracle Corporation
Criteo
Adobe Inc.
North America was the largest region in the Ad tech market in 2022.
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The table of contents in TBRC’s adtech market report includes:
1. Executive Summary
2. AdTech Market Characteristics
3. AdTech Market Trends And Strategies
4. AdTech Market – Macro Economic Scenario
5. AdTech Market Size And Growth
…………………
26. Africa AdTech Market
27. AdTech Market Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions In The AdTech Market
29. AdTech Market Future Outlook and Potential Analysis
30. Appendix
List Of Tables :
Table 1: Global Historic Market Growth, 2017-2022, $ Billion
Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
Table 3: Global AdTech Market, Segmentation By Product Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
Table 4: Global AdTech Market, Segmentation By Solution, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
Table 5: Global AdTech Market, Segmentation By Advertising Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
…………………….
Table 48: Google LLC Financial Performance
Table 49: Meta Platforms Inc.(Facebook Inc.) Financial Performance
Table 50: Oracle Corporation Financial Performance
Table 51: Criteo Financial Performance
Table 52: Adobe Inc. Financial Performance
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