The Adventure Tourism Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Adventure Tourism Global Market Report 2024, The adventure tourism market size is expected to see exponential growth in the next few years. It will grow to $739.56 billion in 2028 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to growing demand for unique and off-the-beaten-path experiences, increasing adoption of adventure tourism by older demographics, rising awareness and participation in adventure travel among emerging markets, expanding availability of adventure tourism packages and operators and rising multi-generational adventure travel experiences. Major trends in the forecast period include advancements in technology enhancing safety and accessibility in remote areas, shift towards personalized and customized adventure travel experiences, integration of digital platforms for booking and planning adventure trips, emergence of new adventure tourism destinations and experiences and focus on sustainable practices and responsible tourism in adventure travel.
The expanding social media influence is expected to propel the growth of the adventure tourism market going forward. Social media influence refers to user-generated content, influencers, and social media platforms’ impact on individuals’ perceptions, decisions, and behaviors. The expansion of social media influence is due to the widespread adoption of smartphones, the increasing popularity of social media platforms, and the growing number of influencers who actively engage their audiences with compelling travel content. Social media influence in adventure tourism involves leveraging user-generated content, influencers, and social media platforms to inspire and attract travelers to participate in adventure activities and explore exotic destinations. For instance, in May 2023, according to the Influencer Marketing Factory, a US-based influencer marketing agency, the creator economy encompassed the influencer marketing industry, which reached a valuation of around $21.1 billion in 2023. It includes numerous new social startups, contributing to the creator economy’s total value surpassing $104.2 billion and continuing to grow. Further, the value of the influencer marketing industry has surged by roughly 53% since 2021. Therefore, expanding social media influence is driving the growth of the adventure tourism market going forward.
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The adventure tourism market covered in this report is segmented –
1) By Type: Soft, Hard
2) By Activity: Land-Based, Air-Based, Water-Based
3) By Group: Groups, Family, Couples, Solo Travellers
4) By Booking Mode: Direct, Travel Agents, Marketplace
Major companies operating in the adventure tourism market are focusing on developing innovative solutions, such as discount passes, to gain a competitive edge in the market. Discount passes are promotional tools that offer reduced prices for goods or services, often used to attract customers and increase sales within a specific period. For instance, in June 2023, Arabian Adventures, a UAE-based travel and tourism company, launched The Adventure Pass. The Adventure Pass offers up to 40% savings on popular attractions in Dubai and the UAE. Available in 3 or 5-activity packages at a fixed price, it provides convenience and flexibility. Accessible via the Smartvisit app, the pass is valid seven days after the first use. This app features real-time availability, instant confirmations, and personalized itineraries, making booking seamless and efficient.
The adventure tourism market report table of contents includes:
1. Executive Summary
2. Adventure Tourism Market Characteristics
3. Adventure Tourism Market Trends And Strategies
4. Adventure Tourism Market – Macro Economic Scenario
5. Global Adventure Tourism Market Size and Growth
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32. Global Adventure Tourism Market Competitive Benchmarking
33. Global Adventure Tourism Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Adventure Tourism Market
35. Adventure Tourism Market Future Outlook and Potential Analysis
36. Appendix
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