The advocacy software global market report 2024 from The Business Research Company provides comprehensive market statistics, including global market size, regional shares, competitor market share, detailed segments, trends, and opportunities. This report offers an in-depth analysis of current and future industry scenarios, delivering a complete perspective for thriving in the industrial automation software market.
Advocacy Software Market, 2024 report by The Business Research Company offers comprehensive insights into the current state of the market and highlights future growth opportunities.
Market Size –
The advocacy software market size has grown rapidly in recent years. It will grow from $0.78 billion in 2023 to $0.88 billion in 2024 at a compound annual growth rate (CAGR) of 12.7%. The growth in the historic period can be attributed to digital transformation, increased political engagement, legislative changes, cost-effectiveness, automation, and efficiency.
The advocacy software market size is expected to see rapid growth in the next few years. It will grow to $1.42 billion in 2028 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to enhanced data privacy regulations, integration with social media platforms, global connectivity, user-friendly interfaces, and growing demand for real-time analytics. Major trends in the forecast period include enhanced personalization, multichannel campaigns, blockchain for transparency, data security enhancements, and cloud-based solutions.
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Scope Of Advocacy Software Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Advocacy Software Market Overview
Market Drivers –
Increasing use of social media is expected to propel the growth of the advocacy software market going forward. Social media refers to online platforms that enable users to create, share, and interact with content, facilitating communication and community building across global audiences. The increasing use of social media is driven by its ability to easily connect people, provide real-time information, and offer platforms for self-expression and business opportunities. Advocacy software for social media empowers organizations to mobilize supporters, amplify their messaging, and track engagement, driving increased visibility and influence across platforms. For instance, in December 2022, according to Influencer Marketing Hub, a Denmark-based media company, the number of social consumers in the US increased by more than 35%, and in 2022, social commerce sales in the country will be worth $53.10 million, or 5.1% of all online sales compared to previous years. In China, 11.7% of total retail eCommerce sales will be through social apps in 2020, and it had increase to 52% in 2022. Therefore, the increasing use of social media is driving the growth of the advocacy software market.
Market Trends –
Major companies operating in the advocacy software market are focusing on developing advanced solutions, such as integrated advocacy tools, to provide public affairs professionals with policy news and legislative workflows. Advocacy tools are software applications designed to facilitate and manage efforts to influence public policy, mobilize supporters, and execute advocacy campaigns. For instance, in April 2024, Quorum Analytics LLC, a US-based public affairs software platform, partnered with Axios Media Inc., a US-based media company, to introduce an integrated solution that combines policy content and advocacy tools. This collaboration offers users real-time updates on legislative and regulatory developments alongside advanced tools for grassroots mobilization, campaign management, and analytics. The unified platform streamlines workflows by providing a comprehensive solution for both tracking policy changes and executing advocacy strategies.
The advocacy software market covered in this report is segmented –
1) By Type: Cloud-based, On-premise
2) By Deployment Model: Subscription-based, One-time License
3) By Application: Enterprise, Mid-market, Small And Medium Businesses (SMBs), Trade Association, Non-Profit Organizations, Public Sector
4) By End-User: Banking, Financial Services, And Insurance (BFSI), Government And Public Sector, Healthcare And Life Sciences, Retail And eCommerce, Manufacturing, Education
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Regional Insights –
North America was the largest region in the advocacy software market in 2023. The regions covered in the advocacy software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the advocacy software market are Blackbaud Inc., Bonterra Tech, FiscalNote, Quorum Analytics LLC., Annex Cloud, Influitive, SocialChorus, NGP VAN, Mobilize Networks Inc., NationBuilder, InviteReferrals, Salsa Labs Inc., Engaging Networks, Action Network, Socxo, One Click Politics, Soft Edge Solutions, Apolitical, CiviCRM, PostBeyond, Care2Com Inc., CallHub, StoryChief
Table of Contents
1. Executive Summary
2. Advocacy Software Market Report Structure
3. Advocacy Software Market Trends And Strategies
4. Advocacy Software Market – Macro Economic Scenario
5. Advocacy Software Market Size And Growth
…..
27. Advocacy Software Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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