Overview and Scope
Affiliate software is a specialized platform or system to facilitate and manage affiliate marketing programs. Affiliate marketing is a performance-based marketing strategy where businesses (merchants or advertisers) partner with affiliates (publishers or marketers) to promote their products or services in exchange for a commission on sales or leads generated through their promotional efforts. Affiliate software streamlines the management of affiliate marketing programs, improves tracking and attribution, enhances communication and collaboration between merchants and affiliates, and ultimately helps drive sales, leads, and revenue for businesses.
Sizing and Forecast
The affiliate software market size has grown strongly in recent years. It will grow from $24.14 billion in 2023 to $26.41 billion in 2024 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to rise of e-commerce and online shopping, increased competition among online retailers, growth of content sites, blogs, and influencers, increased advancements in tracking and attribution technology, rise of mobile commerce.
The affiliate software market size is expected to see strong growth in the next few years. It will grow to $38.48 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to increase in the number of online businesses, increasing need for efficient and effective management, increasing demand for digital marketing solutions, growing demand for cost-effective solutions, increasing investment in advertising industry. Major trends in the forecast period include technological advancements, development of new technologies and platforms, increasing investments in the advertising industry, performance-based marketing, data analytics, and AI integration.
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Segmentation & Regional Insights
The affiliate software market covered in this report is segmented –
1) By Type: On-Premise, Cloud-Based
2) By Application: Small And Medium Enterprises, Large Enterprises
3) By End-User: Retailers, Publishers, Advertisers
North America was the largest region in the affiliate software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the affiliate software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increase in e-commerce activities is expected to propel the growth of the affiliate software market going forward. E-commerce refers to the buying and selling goods or services over the internet. It involves conducting commercial transactions electronically, typically through online platforms, websites, or mobile apps. The increase in e-commerce activities can be attributed to several factors, such as a quick buying process, incredible scalability, digital product catalog, mobile commerce, and flexibility and autonomy. Affiliate software streamlines the tracking of links and coupon codes, generating detailed reports with customizable metrics of e-commerce that aid in optimizing strategies for enhanced reach and revenue by pinpointing performance areas. For instance, in November 2023, according to the International Trade Administration, an agency in the United States Department of Commerce, e-commerce sales in Canada were around $2.34 billion in March 2022, and it is predicted to reach $40.3 billion by 2050. Therefore, the increase in e-commerce activities is driving the growth of the affiliate software market.
Key Industry Players
Major companies operating in the affiliate software market are Awin Ltd., Impact Tech Inc., CJ Affiliate, Pepperjam LLC, Partnerize, Rakuten Advertising, Income Access, OSI Affiliate Software, Omnistar Interactive LLC, Refersion Inc., ClickInc, AvantLink, Pantastic, Freedom, Post Affiliate Pro, Quality Unit LLC, Everflow, Affiliate Network, Titan LLP, HasOffers, PayKickstart LLC, LeadDyno LLC, Tapfiliate, Trackonomics Ltd., iDevAffiliate Inc.
The affiliate software market report table of contents includes:
1. Executive Summary
2. Affiliate Software Market Characteristics
3. Affiliate Software Market Trends And Strategies
4. Affiliate Software Market – Macro Economic Scenario
5. Global Affiliate Software Market Size and Growth
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32. Global Affiliate Software Market Competitive Benchmarking
33. Global Affiliate Software Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Affiliate Software Market
35. Affiliate Software Market Future Outlook and Potential Analysis
36. Appendix
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