Rising inclination towards entrepreneurship around the globe, growing trend of taking a healthy and relaxing holiday on lush green farms are factors driving the global agritourism market in the forecast period 2024-2028.
According to a report by TechSci Research titled “Global Agritourism Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” the global agritourism market reached USD 6.01 billion in 2022 and is expected to grow at a CAGR of 9.91% from 2024 to 2028. Agritourism, interchangeably referred to as agrotourism, is a burgeoning sector that bridges agriculture and tourism, providing a unique opportunity for visitors to actively engage in various aspects of farm life.
This form of tourism is gaining significant traction in the farming community, offering additional income to farmers while promoting sustainability. It is a cost-effective option, aligning with the demand for family-oriented recreational environments and sparking curiosity about farm activities among the younger generation.
Browse over 26 market data Figures spread through 184 Pages and an in-depth TOC on “Global Agritourism Market”
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The agrotourism market has witnessed substantial growth in recent years, attributed to factors such as increasing consumer demand for unique and experiential travel. The market size is estimated to be in the billions, with a robust projected compound annual growth rate (CAGR). This growth is fueled by a rising interest in sustainable agriculture, farm-to-table experiences, and a desire for authentic and immersive travel experiences.
Modern consumers seek genuine, hands-on experiences, and agrotourism, with its direct involvement in farm activities, provides an opportunity to connect with the roots of food production. As concerns about food sustainability and environmental impact grow, consumers are keen on understanding the origins of their food. Agrotourism serves as an educational platform, offering insights into farming practices, organic cultivation, and sustainable agriculture. Farmers are leveraging agrotourism to diversify their revenue streams, contributing to financial stability and resilience against market fluctuations.
Agro-tourism operators are incorporating digital platforms and Agri-tech solutions to enhance visitor engagement, offering virtual farm tours, interactive apps, and real-time updates. There is a growing trend towards wellness-focused agrotourism experiences, satisfying the increasing desire for rural retreats and a break from urban life.
Social media tools are aiding in client engagement and information sharing, contributing to the increasing popularity of online bookings. Tourists worldwide find online booking convenient, and the use of social media and customer surveys has resulted in a surge in online reservations.
The Global Agritourism Market is segmented into activity type, sales channel, regional distribution, and company. The outdoor recreation sector dominated in 2022, driven by the increasing popularity of sports among tourists. North America emerged as the largest regional market for agritourism in 2022.
Major companies operating in Global Agritourism Market are:
- Farm to Farm Tours
- Bay Farm Tours
- Star Destinations
- Expedia, Inc.
- Select Holidays
- Green mount Travel
- Blackberry Farm, LLC
- GTI Travel
- Kansas Tourism
- Trump Tours Inc.
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“The agrotourism market has experienced remarkable growth in recent years, fueled by a rising consumer demand for authentic, rural experiences. As people seek to connect with the origins of their food and embrace sustainable lifestyles, agrotourism has become a thriving industry. Farmers globally are leveraging this trend, diversifying their income streams and contributing to local economies. Government support, technological advancements in agriculture, and a growing interest in eco-friendly practices further propel the expansion of the agrotourism market, making it a dynamic and evolving sector with substantial growth potential,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Agritourism Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Activity Type (On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, Accommodations, Others), By Sales Channel (Travel Agents, Direct Sales), By Region, By Competition, 2018-2028,” has evaluated the future growth potential of the Global Agritourism Market and provides statistics & information on market size, structure, and future market growth. The report aims to offer cutting-edge market intelligence and help decision-makers make sound investment decisions, identifying and analyzing emerging trends along with essential drivers, challenges, and opportunities in the Global Agritourism Market.
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