Rising health consciousness and increasing affordability combined with technological up gradation are the leading factors driving the global air fryer market during the projected period.
According to TechSci Research report, “Air Fryer Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”
Global air fryer market is projected to grow at impressive rate on account of increasing health consciousness, changing lifestyle, and increasing obesity rate. New product launches by various companies is a prominent trend of air fryer market in the forecasted period.
Air Fryers are suddenly so popular because, unlike traditional deep fryers, air fryers require less oil to cook food, and they maintain the heating level evenly and prepare food quickly. Air fryers provide a much healthier option than traditional deep fryers. Like conventional fryers, air fryers preserve the flavors and textures of food. Hot air in addition with tiny droplets of oil is used to eliminate moisture from the food. The two primary components of an air fryer are the heating coil and fan. Before being circulated with the help of the fan, the surrounding air is warmed by the heating coils.
Drawer air fryer have drawer shape container for frying food while lid air fryer has lid with container for frying food. The market for air fryers has experienced tremendous development and popularity in recent years, including rising health consciousness and growing concern over dietary fat intake. Due to a more wholesome approach to preparing deep-fried meals, air fryers are now used in both household and commercial settings. Most of the world’s population upgraded their eating habits because of their busy lifestyles. The demand for ready-to-eat food goods rises, which promotes the growth of hotels and restaurants and the market. In addition to hotels and restaurants, hospitals are also reporting increased demand. Strict patient dietary regulations have forced hospitals to serve meals fried with little oil, which has increased demand for air fryers in the market.
Market participants have survived in the intensely competitive consumer-centric business thanks to customer feedback and constant product innovation. Air fryers may be used for deep frying, pan cooking, toasting, and baking and is therefore, attract a vast customer base. The main factors to consider while purchasing air fryers in developing nations are their toughness, price, predicted lifetime, and typical power consumption. Therefore, industry participants continue to pay close attention to developing robust, economical, and energy-efficient air fryers. However, the industrialized world has a sizable market for smart and linked technology. Wireless technology, smarthpones, and the Internet of Things are standard household products and features of everyday life. For instance, Philips has launched the Airfryer XL Connected, a new air fryer with a temperature range of 80°C to 200°C and Rapid Air Technology for healthy frying. It interfaces with the Nutri app, which provides instructions on how to prepare food and when to interact with it. The Philips Airfryer XL Connected comes with a touch screen and seven pre-programmed settings, including keep warm, bake, grill, fry, reheat and roast.
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The global air fryer market is segmented based on product type, technology, end-use, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into drawer and lid. Based on technology, the market is segmented into digital and manual. Based on end use, the market is segmented into residential and commercial. Based on distribution channels, the market is segmented into Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online, and Others (Direct Sales, Institutional Sales, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
Key market players in the Air Fryer Market include:
- Koninklijke Philips N.V.
- NuWave, LLC
- TTK Prestige Ltd
- Breville Group Limited
- Newell Brands (Oster)
- KENT RO Systems Ltd.
- Bajaj Electricals Limited
- GoWISE USA
- Wonderchef Home Appliances Pvt. Ltd
- Cuisinart
It is anticipated that eliminating the current price differential between traditional and air fryers and introducing smart air fryers will provide lucrative opportunities for involved industry partners. To stay competitive, manufacturers in the air fryer market always create products with improved functionality and features. The pricing for the items has dropped and have therefore stagnated at a low level for several years despite the development of products with more added value.
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” Product innovation is a significant trend that is expected to have an impact on growth over the forecasted period. Increasing health awareness among people and growing hospitality and affordability will positively impact the air fryer market. Due to the wide range of products available to meet specific needs of, as well as the growing popularity of the internet channel, the market is poised to grow at impressive rate through projected period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Air Fryer Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Product Type (Drawer and Lid), By Technology (Digital and Manual), By End Use (Residential and Commercial), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Exclusive Stores, Online and Others (Direct Sales, Institutional Sales etc.)), By Region, Competition”, has evaluated the future growth potential of air fryer products and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in air fryer products globally.
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