Overview and Scope
Airplay wireless display refers to a technology that enables users to transmit audio, video, and other multimedia content wirelessly from a source device such as a smartphone, tablet, or computer to a display device such as a television, monitor, or projector without physical cables. The primary uses of these technologies are screen mirroring, where the content displayed on a source device is reproduced or replicated on a larger display device (such as a television or projector) in real time, and streaming content, where users wirelessly stream audio, video, or other multimedia content from their devices to a display device.
Sizing and Forecast
The airplay wireless display market size has grown rapidly in recent years. It will grow from $4.27 billion in 2023 to $4.81 billion in 2024 at a compound annual growth rate (CAGR) of 12.8%. The growth in the historic period can be attributed to technological advancements, demand for seamless connectivity, growth of mobile devices, consumer preference for convenience, proliferation of streaming services.
The airplay wireless display market size is expected to see rapid growth in the next few years. It will grow to $7.36 billion in 2028 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to 5G network expansion, increasing adoption of smart TVs, rise of remote work culture, integration with IoT devices, emergence of augmented reality applications. Major trends in the forecast period include enhanced screen mirroring features, expanded compatibility with multiple devices, integration with voice assistants, development of gesture-based controls, personalized content recommendation.
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Segmentation & Regional Insights
The airplay wireless display market covered in this report is segmented –
1) By Offering: Hardware, Software And Services
2) By Technology Protocol: WirelessHD, Miracast, AirPlay, Google Cast, Other Technology Protocols
3) By Application: Consumers, Commercial, Corporate And Broadcast, Education, Healthcare, Digital Signage, Government, Defense, Command Centre, Other Applications
North America was the largest region in the airplay wireless display market in 2023. The regions covered in the airplay wireless display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The surge in demand for over-the-top (OTT) media services is expected to fuel the growth of the airplay wireless display market going forward. Over-the-top (OTT) media services refer to streaming platforms that directly deliver video content over the internet to viewers, bypassing traditional cable or satellite television providers. The demand for OTT media services is increasing due to the convenience of accessing a wide variety of content on-demand, anytime and anywhere, and the cost-effectiveness of subscription-based models offered by OTT platforms compared to traditional cable or satellite TV packages. Over-the-top (OTT) media services influence AirPlay wireless display technology by providing a vast array of content that users can access and stream wirelessly to compatible devices. For instance, according to Business of Apps, a UK-based prominent business-to-business media and information platform, Netflix ( a subscription-based streaming service that offers a vast library of movies, TV shows, documentaries, and original programming), experienced a significant increase in subscribers, with the subscriber base growing from 220.6 million in 2022 to 238.3 million in 2023, reflecting an increase of approximately 8.04%. Therefore, the surge in demand for over-the-top (OTT) media services drives the airplay wireless display market.
Key Industry Players
Major companies operating in the airplay wireless display market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Huawei Technologies Co. Ltd., Sony Corporation, LG Electronics, Panasonic Corporation, Intel Corporation, HP Inc., Xiaomi Corporation, Haier Group Corp., Toshiba Corporation, TCL Corporation, Philips Lighting Holding B.V., Sharp Corporation, AsusTek Computer Inc., ZTE Corporation, Hisense Electric Co., Ltd., Dell Technologies Inc., Marvell Semiconductor Group Ltd., Roku, Inc., Vizio, Inc., Lenovo Group Limited.
The airplay wireless display market report table of contents includes:
1. Executive Summary
2. Airplay Wireless Display Market Characteristics
3. Airplay Wireless Display Market Trends And Strategies
4. Airplay Wireless Display Market – Macro Economic Scenario
5. Global Airplay Wireless Display Market Size and Growth
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32. Global Airplay Wireless Display Market Competitive Benchmarking
33. Global Airplay Wireless Display Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Airplay Wireless Display Market
35. Airplay Wireless Display Market Future Outlook and Potential Analysis
36. Appendix
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