Alcohol e-commerce refers to the sale of alcoholic beverages like wine, beer, and liquor through online sales channels. Customers can buy alcohol online by providing proof of age limit and other legal requirements. They are used to help retailers to provide alcohol delivery services to consumers.
Sizing and Forecast
The alcohol e-commerce market size has grown rapidly in recent years. It will grow from $56.72 billion in 2023 to $65.72 billion in 2024 at a compound annual growth rate (CAGR) of 15.9%. The growth in the historic period can be attributed to regulatory changes, changing consumer behavior, economic factors, marketing and advertising strategies, distribution network expansion.
The alcohol e-commerce market size is expected to see rapid growth in the next few years. It will grow to $120.61 billion in 2028 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to evolving regulatory landscape, continued shift in consumer behavior, global economic trends, innovative marketing strategies, expansion of distribution channels. Major trends in the forecast period include virtual tasting experiences, subscription and membership models, contactless delivery and pickup options, blockchain for supply chain transparency, social commerce integration.
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Segmentation & Regional Insights
The alcohol e-commerce market covered in this report is segmented –
1) By Alcohol Type: Wines And Champagnes, Spirits, Beers, Other Alcohol Types
2) By Price Point: Economy, Mid Range, Luxury
3) By Distribution Channel: Online Grocery, Online Alcohol Marketplaces, Licensed Specialty Retailers, Direct To Consumer Wine Online
North America was the largest region in the alcohol e-commerce market in 2023. The regions covered in the alcohol e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
An increase in the consumption of alcohol is expected to propel the growth of the alcohol e-commerce market going forward. Alcohol consumption refers to the consumption of beverages that contain ethyl alcohol. Alcohol e-commerce can encourage impulse purchases due to targeted advertising, promotional offers, and quick checkout processes. For instance, in April 2023, according to the Brewers Association, a US-based trade association, the retail dollar value for the craft beer category in 2022 was estimated at $28.46 billion, representing a 24.6% market share and 6% growth over 2021. Therefore, the increase in consumption of alcohol is driving the growth of the alcohol e-commerce market.
Key Industry Players
Major companies operating in the alcohol e-commerce market report are Costco Wholesale Corporation, Anheuser-Busch InBev SA/NV, Heineken N.V., Uber Technologies Inc., Diageo plc, Asahi Group Holdings Ltd., Kirin Holdings Company Limited, Pernod Ricard SA, The Molson Coors Beverage Company, Carlsberg Breweries A/S, Constellation Brands Inc., Vinosity Inc., Total Wine and More, Drizly, BevMo Inc., Naked Wines plc, Wine.com LLC, Vintage Wine Estates, WineAccess Inc., ReserveBar Express Corp., Flaviar, E-vino Comércio de Vinhos S.A, Master of Malt Ltd., Cask & Barrel Ltd., Craft Beer Club LLC, Bright Cellars, Vivino Inc., Underground Enterprises Inc., Speymalt Ltd., First Bottle
The alcohol e-commerce market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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