The Amusement Parks by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Amusement Parks, The amusement parks market size has grown strongly in recent years. It will grow from $79.68 billion in 2023 to $84.43 billion in 2024 at a compound annual growth rate (CAGR) of 6.0%. The growth in the historic period can be attributed to strong economic growth in emerging markets, growing customer preferences towards experiences on leisure, improved earning capacity and mobile applications for amusement parks.
The amusement parks market size is expected to see strong growth in the next few years. It will grow to $105.82 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth in the forecast period can be attributed to government support, rising urbanization, increase in use of social media and increasing investments in themed amusement parks. Major trends in the forecast period include leveraging iot to improve operational efficiency, focusing on green energy to power their rides and other attractions, focusing on retractable roofs and enclosures, focusing on virtual and augmented reality technologies, focusing on sustainable operations and offering platforms to their patrons for booking rides.
Increasing the use of social media and access to mass media is positively influencing the amusement park market. Visitors in amusement facilities such as amusement parks like sharing their experiences, photographs, and videos on social media platforms which helps other people know about the experiences offered by the amusement parks. According to a study conducted by Visa, a cards and payment company, 73% of Asians check in online while on a holiday, and as many as 71% of people share their experiences on social media sites. Social media is the most effective marketing tool for amusement parks to acquire new customers. Extensive use of social media is expected to drive the amusement parks market going forward.
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The amusement parks market covered in this report is segmented –
1) By Type: Theme Parks, Water Parks, Amusement Arcades
2) By Revenue Source: Tickets, Food And Beverages, Hotels And Resorts, Merchandise, Other Revenue Sources
3) By Age Group: Below 25 Years, 25 To 39 Years, 40 To 59 Years, 60 To 74 Years, 75 Years And Above
4) By Visitors’ Gender: Male, Female
Amusement parks are increasingly using virtual and augmented reality technology to enhance customer experience. Virtual reality is a 3D, computer-generated environment that can interact with a person, whereas augmented reality turns an environment into a digital interface by placing virtual objects in the real world. Amusement parks are implementing this technology in rides and theater-based attractions. For instance, Plopsaland De Panne in De Panne, Belgium has a new virtual reality wooden roller coaster called Heidi the Ride, which can reach speeds of more than 43 mph. Amusement Park SeaWorld has started operating a new Kraken Virtual Reality Roller Coaster in Orlando. The Weave Breaker coaster brings the reality of jet skiing in an amusement park. Universal Studios have The Walking Dead mazes with augmented reality elements.
The amusement parks market report table of contents includes:
1. Executive Summary
2. Amusement Parks Market Characteristics
3.Amusement Parks Market Trends And Strategies
4.Amusement Parks Market analysis
5.Amusement Parks Market Size And Growth
6.Amusement Parks Segmentation
7.Amusement Parks Regional And Country Analysis
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27.Amusement Parks Competitive Landscape And Company Profiles
28.Amusement Parks Key Mergers And Acquisitions
29.Amusement Parks Future Outlook and Potential Analysis
TOP MAJOR PLAYERS:
- The Walt Disney Company
- Comcast Corporation
- Oriental Land Company Ltd.
- Seaworld Entertainment Inc.
- Six Flags Entertainment Corporation
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