Report Scope and Methodology:
Report Scope: This comprehensive report encompasses the analysis of the COVID-19 lockdown’s impact on market leaders, followers, and disruptors. The effects of lockdown varied across regions and segments, and the report delves into the short-term and long-term implications of the pandemic, offering valuable insights for decision-makers to formulate region-specific strategies.
Market Overview:
The India Sanitary Napkin Market is experiencing remarkable growth driven by increased awareness of personal hygiene among females, rising incomes, and the affordability of sanitary napkins. Government and NGO initiatives aimed at educating females about the significance of personal hygiene have also contributed to this growth. The penetration rate in the sanitary napkins market increased from 24% in 2020 to an expected 42%. However, high costs, lack of awareness, and limited disposal facilities pose constraints to market expansion.
Market Values:
India Sanitary Napkin Market is projected to reach US$ 1238.86 million by 2027, with an impressive Compound Annual Growth Rate (CAGR) of 12.3% during the forecast period.
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What are India Sanitary Napkin Market Dynamics ?
Supermarkets & Hypermarkets: This segment led the market in 2020 and is expected to continue its dominance in the forecast. The wide availability of feminine hygiene products and consumer preference for these channels drive segment growth.
Pharmacies: The second leading distribution channel.
Online: This segment is expected to grow rapidly during the forecast period, driven by the growing e-commerce industry in India.
What is India Sanitary Napkin Market Segmentation ?
by Distribution Channel
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Speciality Stores
• Others
Disposable Menstrual Pads: These pads currently dominate the India sanitary napkin market. However, they come with drawbacks such as the use of chemicals like dioxins, furans, and fragrances, which can cause health issues. Furthermore, they are non-recyclable and take hundreds of years to degrade. This has led to a growing interest in biodegradable menstrual pads, which are expected to gain popularity.
by Product Type
• Disposable Menstrual Pads
• Cloth Menstrual Pads
• Biodegradable Menstrual Pads
Cloth Menstrual Pads: These are primarily used by the rural female population and are expected to show stagnant growth throughout the forecast period.
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Who are India Sanitary Napkin Market Key Players?
• P & G
• Energizer
• Charmer
• Johnson & Johnson
• Unicharm
• Kimberly-Clark
• Emami, Ltd.
• Mankind
• Edgewell.
• Saathi Eco Innovations India Private Limited
• Unicare International
• SMILEPAD HYGIENE INDIA PRIVATE LIMITED
• Go-Girl
• Sanitary Napkin Incinerator
• Saral Design Solutions Private Limited
Table of content for the India Sanitary Napkin Market includes:
Part 01: Executive Summary
Part 02: Scope of the India Sanitary Napkin Market Report
Part 03: India Sanitary Napkin Market Landscape
Part 04: India Sanitary Napkin Market Sizing
Part 05: India Sanitary Napkin Market Segmentation by Type
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
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India Sanitary Napkin Market Regional Insights:
The report’s objective is to provide a comprehensive assessment of the India sanitary napkin market. It includes insights, historical data, industry-validated market data, and projections, supported by appropriate assumptions and methodology. The report also focuses on market dynamics, structure, competitive analysis, and addresses key questions for shareholders, prioritizing their efforts and investments in emerging segments within the India sanitary napkin market.
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