Introduction: The Global Anime Market in 2024
The global anime market, valued at USD 24.2 billion in 2022, is projected to grow at a compound annual growth rate (CAGR) of 9.2% from 2023 to 2029. As anime continues to capture the attention of audiences worldwide, the market is seeing increasing investments, strategic mergers and acquisitions (M&As), and technological advancements. From streaming platforms to merchandise, the anime ecosystem is rapidly expanding across key regions such as Japan, the U.S., Europe, South Korea, Vietnam, and Thailand.
Estimated Growth Rate for Supply Chain Finance Market:
Global Anime Market size was valued at USD 29.33 Billion in 2023 and the total Anime revenue is expected to grow at a CAGR of 9.5% from 2024 to 2030, reaching nearly USD 55.37 Billion.
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Key Mergers and Acquisitions: Strategic Moves in the Anime Market
Several high-profile mergers and acquisitions are shaping the anime market in 2024, as companies vie for a larger share of the rapidly growing industry. Key players are focusing on content production, distribution, and expanding their audience reach globally.
- Japan & South Korea:
Crunchyroll (U.S.), a major player in the anime streaming industry, has merged with Kakao Entertainment (South Korea), a significant acquisition aimed at expanding its presence in the Korean market. The merger allows Crunchyroll to leverage Kakao’s powerful distribution channels, increasing its access to Korean consumers and enhancing its content offerings. - Vietnam & Thailand:
VNG Corporation, a leading tech company in Vietnam, has acquired a stake in Thai Anime Studio, focusing on bringing Thai-produced anime to international audiences. This partnership aims to broaden the regional footprint of Southeast Asian anime and create collaborative cross-border content for anime fans across the globe. - Europe & the U.S.:
Netflix has entered into a content acquisition deal with Studio Ghibli, securing the exclusive streaming rights to the studio’s iconic anime films in several European countries. This strategic acquisition allows Netflix to expand its anime offerings, ensuring access to a broader international audience and boosting its anime content portfolio. - Japan:
Toei Animation, one of Japan’s most prominent anime production companies, has acquired a controlling stake in Manga Entertainment (U.K.). This acquisition strengthens Toei’s international distribution channels, giving it greater access to European markets, where demand for anime content continues to grow.
Anime Market Segmentation:
by Type
T.V
Movie
Video
Merchandising
Music
Pachinko
Live Entertainment
Internet Distribution
By type, the merchandise segment dominated the worldwide anime market in 2023, accounting for 30% of the entire market, and this dominance is predicted to remain by 2030. T-shirts, keychains, posters, and miniatures featuring anime characters are becoming increasingly popular among young people. Furthermore, this product is available for purchase through a variety of online and offline outlets, giving consumers broader access. As a result, collecting figurines, keychains, t-shirts, and other anime character merchandise is becoming increasingly popular, encouraging category growth.
by Distribution Channel
Online
Offline
by Origin
Comics
Computer Based
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Key Developments in the Anime Market
Several trends and developments are driving the growth of the anime market, including new content distribution platforms, technological advancements, and an expanding fanbase.
- Rise of Streaming Platforms and Digital Distribution:
Streaming platforms are playing a pivotal role in the accessibility and popularity of anime. Crunchyroll, Netflix, and Funimation are leading the charge, with streaming services offering new anime series and classic content to global audiences. These platforms are investing heavily in exclusive content, further driving the adoption of anime across regions. - Technological Innovations: Animation and Production Advancements:
Technology is advancing the production of anime, with new animation techniques and CGI integration making anime more visually dynamic. Studios like Madhouse and Bones are using cutting-edge technology to deliver high-quality animation that appeals to both traditional fans and newer, younger audiences. - Merchandise and Gaming Tie-ins:
Anime-related merchandise and video games are contributing to the market’s growth. Major anime franchises like Dragon Ball Z, Naruto, and One Piece are expanding their merchandise lines, including toys, clothing, and collectibles. Gaming companies are also capitalizing on anime by creating video games based on popular anime series, further strengthening the market ecosystem. - Anime Expands Beyond Japan:
The global appeal of anime has prompted content creators to explore new international collaborations. Anime series produced in countries outside of Japan are gaining traction, such as “The Cuphead Show!” produced by Netflix and inspired by the popular video game, which has gained an anime-like following due to its unique art style and animation quality.
Regional Focus: Key Markets in the Anime Industry
- Vietnam:
Vietnam has seen rapid growth in its anime market, driven by young consumers who are increasingly watching anime on digital platforms. Companies like VNG Corporation are investing in local anime productions, aiming to tap into the rising demand for anime in Southeast Asia. - Thailand:
Thailand’s anime market is expanding with the increasing availability of anime content on streaming platforms and local TV channels. Thai anime studios are collaborating with global content creators to produce original anime series, marking the country as a rising force in the anime industry. - Japan:
Japan remains the epicenter of the anime market. Iconic anime studios like Studio Ghibli, Toei Animation, and Madhouse continue to shape the industry, producing both traditional and digital animation that garners global acclaim. The domestic market continues to thrive, while international demand is growing through streaming platforms and distribution deals. - South Korea:
South Korea is witnessing a growing anime fanbase, particularly through streaming platforms and digital content. Companies like Kakao Entertainment and Naver Webtoon are positioning themselves to cater to this demand by developing anime and animated content that appeals to both local and international audiences. - United States:
The U.S. is one of the largest markets for anime outside of Japan. With platforms like Netflix, Hulu, and Funimation, anime consumption continues to rise. The U.S. market is also a significant source of anime merchandise sales, and anime conventions, such as Anime Expo, continue to grow in popularity. - Europe:
Europe is becoming an increasingly important market for anime, particularly in countries like France, Germany, and the U.K., where anime has been a cultural staple for decades. European distributors are collaborating with Japanese studios, and major streaming services like Netflix and Amazon Prime Video are investing in anime content tailored to local tastes.
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Anime Market, Key Players:
1. Bones Inc. (Tokyo, Japan)
2. Kyoto Animation Co. (Japan)
3. Madhouse Inc. (Tokyo, Japan)
4. Production I.G. (Tokyo, Japan)
5. Toei Animation Co. (Shinjuku-ku, Tokyo)
6. P.A.Works, Inc. (Toyama, Japan)
7. Pierrot Co., Ltd. (Tokyo, Japan)
8. Sunrise Inc. (Tokyo, Japan)
9. Studio Ghibli (Tokyo, Japan)
10. Anime International Company (ACI )(Tokyo, Japan)
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Conclusion: The Growing Future of the Anime Market
The anime market is on track to experience robust growth, driven by technological advancements, strategic mergers and acquisitions, and expanding global demand. From Japan to Vietnam, the U.S., and Europe, the market is becoming increasingly international, with new collaborations and innovative content appealing to a diverse audience. As the demand for anime continues to rise across digital platforms and merchandise sales, key players in the industry are poised for success in 2024 and beyond.
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