TechSci Research’s report, “Global Antiperspirant and Deodorant Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” reveals that the market reached USD 30.49 billion in 2022 and is expected to grow at a 8.2% CAGR from 2024 to 2028. The market experiences dynamic shifts fueled by evolving consumer preferences, innovation, and sustainability. Natural and organic products gain momentum alongside sustainable packaging. Personalized and wellness-focused formulations rise, while digital marketing and e-commerce reshape retail. Men’s grooming and gender-neutral options reflect societal changes. Regulatory scrutiny, competition, and economic uncertainties pose challenges. Navigating these trends is vital for industry players.
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Growing health consciousness is a key driver in the antiperspirant and deodorant market. Consumers prioritize safer, health-conscious products, avoiding certain chemical ingredients. Demand rises for aluminum-free formulations, reflecting a wellness-focused approach.
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The global antiperspirant and deodorant market is also shaped by environmental concerns and sustainability. Increasingly, consumers are mindful of the environmental impact of their products, leading to a demand for sustainable packaging and cruelty-free, vegan options. Manufacturers respond by adopting eco-friendly practices to reduce carbon footprints.
Geographical factors are also pivotal, with regions displaying diverse trends. For instance, Asia-Pacific sees influences from rising incomes and urbanization, while North America and Europe focus on premium offerings. Understanding these regional nuances is vital for companies adapting strategies to meet global consumer demands.
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- Antiperspirant and Deodorant Market is expected to grow at a CAGR of 8.2% during the forecast Period.
- Antiperspirant and Deodorant Market has a valuation of US$ 30.49 Billion as of 2022.
- Europe currently holds the title of the largest market for antiperspirant and deodorant.
- Online sales channels provide a diverse array of options, allowing customers to explore and compare various antiperspirant and deodorant.
- Antiperspirant and Deodorant Market is witnessing a remarkable surge in demand from Commercial sales channels.
- In terms of type, the cages segment claims the top spot in Antiperspirant and Deodorant Market share.
- Focusing on the price range, the premium segment secures the highest market share in the Antiperspirant and Deodorant Market.
Competitive Landscape
TechSci Research’s Global Antiperspirant and Deodorant market report provides tailored customizations based on provided market data to meet individual company requirements. Customization options for the report include:
Recent Developments
- In November 2020, Hindustan Unilever launched Nature Protect, its newest brand targeting the natural market. This addition expands HUL’s herbal portfolio into home care, complementing its existing focus on beauty, hair, and skin care. Industry experts view this move as HUL tapping into high-demand segments.
- In February 2021, Henkel and Quad Industries bolstered their collaboration to accelerate printed electronics solutions. This strategic partnership aims to enhance resources and capabilities for developing printed electronics prototypes and technology across various industries.
Major companies operating in Global Antiperspirant and Deodorant Market are:
Avon Products, Colgate-Palmolive Company, Beiersdorf, Henkel Adhesives Technologies India Private Limited, Procter & Gamble, Unilever, Adidas, CHANEL, Christian Dior SE
Market Segmentation for Antiperspirant and Deodorant Market
- Antiperspirant and Deodorant Market, By Product Type:
o Aerosol Spray
o Cream
o Roll-On and Gel
o Others
- Antiperspirant and Deodorant Market, By Ingredient:
o Alcohol
o Antimicrobials
o Conditioner & Moisturizer
o Others
- Antiperspirant and Deodorant Market, By Region:
o North America
United States
Canada
Mexico
o Europe
France
United Kingdom
Italy
Germany
Spain
o Asia-Pacific
China
India
Japan
Australia
South Korea
Indonesia
o Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey
o South America
Argentina
Colombia
Brazil
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Table of Content
- Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
- Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
- Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
- Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
- Global Antiperspirant and Deodorant Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Aerosol Spray, Cream, Roll-On, and Gel, Others)
5.2.2. By Ingredient Market Share Analysis (Alcohol, Antimicrobials, Conditioner & Moisturizer, Others)
5.2.3. By Distribution Channel Market Share Analysis (Online, Offline)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. Europe Market Share Analysis
5.2.4.3. Asia-Pacific Market Share Analysis
5.2.4.4. Middle East & Africa Market Share Analysis
5.2.4.5. South America Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Antiperspirant and Deodorant Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Ingredient Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
- North America Antiperspirant and Deodorant Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Ingredient Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Antiperspirant and Deodorant Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Product Type Market Share Analysis
6.2.4.1.2.2. By Ingredient Market Share Analysis
6.2.4.1.2.3. By Distribution Channel Market Share Analysis
6.2.4.2. Canada Antiperspirant and Deodorant Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Product Type Market Share Analysis
6.2.4.2.2.2. By Ingredient Market Share Analysis
6.2.4.2.2.3. By Distribution Channel Market Share Analysis
6.2.4.3. Mexico Antiperspirant and Deodorant Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Product Type Market Share Analysis
6.2.4.3.2.2. By Ingredient Market Share Analysis
6.2.4.3.2.3. By Distribution Channel Market Share Analysis
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