The Artificial Intelligence (AI) Based Personalization Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Artificial Intelligence (AI) Based Personalization Global Market Report 2024, The artificial intelligence (AI) based personalization market size is expected to see strong growth in the next few years. It will grow to $607.63 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to increasing focus on customer retention, emergence of 5g technology, advancements in machine learning algorithms, rapid expansion of iot devices, and increased ai integration. Major trends in the forecast period include collaboration of ai and human expertise, ai-based predictive analytics, real-time personalization, voice and conversational ai, and ai-powered content recommendations.
The increasing inclination towards artificial intelligence by businesses is expected to propel the growth of the artificial intelligence (AI)-based personalization market going forward. Artificial intelligence refers to the development and implementation of computer systems that can perform tasks that typically require human intelligence. The combination of advanced algorithms, real-time capabilities, and a holistic understanding of customer journeys positions AI-driven personalization as a prominent strategy for businesses aiming to provide tailored and engaging experiences to their audience. For instance, in May 2022, according to the International Business Machines Corporation (IBM), a US-based technology company, around 35% of businesses worldwide used artificial intelligence (AI) in 2022, which is an increase of 4% from 2021. In addition, there was a 13% increase in organizations adopting artificial intelligence (AI) in 2022 compared to 2021. Therefore, the increasing inclination towards artificial intelligence use by businesses will drive the growth of the artificial intelligence (AI)-based personalization market.
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The artificial intelligence (ai) based personalization market covered in this report is segmented –
1) By Type: Website Personalization, Display Ads Personalization, Social Media Personalization, E-Mail Personalization
2) By Technology: Machine Learning And Deep Learning, Natural Language Processing, Other Technologies
3) By Application: Travel, Retail, Media And Entertainment, Other Applications
Major companies operating in the artificial intelligence (AI)-based personalization market are developing advanced technologies, such as personalized cold email tools, to better serve customers. The personalized cold email tool is an AI-powered tool designed to enable sales teams to scale hyper-personalized cold email outreach and leverages generative AI to automatically generate personalized content for email recipients. For instance, in April 2023, Regie.ai, a US-based software company, introduced Rapid Writer, a tool specifically crafted to assist sales teams in efficiently implementing highly personalized cold email outreach at scale. This innovative tool utilizes generative AI technology to automate the process of generating personalized content for email recipients, enhancing the effectiveness of communication strategies for sales teams.
The artificial intelligence (ai) based personalization market report table of contents includes:
1. Executive Summary
2.Artificial Intelligence (AI) Based Personalization Market Characteristics
3.Artificial Intelligence (AI) Based Personalization Market Trends And Strategies
4.Artificial Intelligence (AI) Based Personalization Market analysis
5. Artificial Intelligence (AI) Based PersonalizationMarket Size And Growth
6. Artificial Intelligence (AI) Based PersonalizationSegmentation
7.Artificial Intelligence (AI) Based Personalization Regional And Country Analysis
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27.Artificial Intelligence (AI) Based Personalization Competitive Landscape And Company Profiles
28.Artificial Intelligence (AI) Based Personalization Key Mergers And Acquisitions
29.Artificial Intelligence (AI) Based Personalization Future Outlook and Potential Analysis
TOP MAJOR PLAYERS:
- Amazon.com Inc.
- Apple Inc.
- Alphabet Inc. (Google)
- Microsoft Corp.
- Meta Platforms Inc.,
- Accenture Plc
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