The Asia Pacific Liquid Makeup Market was valued at USD 2.99 billion in 2023, with an estimated growth rate of 8.6% CAGR throughout the forecast period.
Market Definition:
Liquid makeup, a category within color cosmetics, includes products such as creams and foundations designed to enhance appearance. It is especially suitable for individuals with dry skin and beginners in makeup application. Liquid makeup comes in both water-based and oil-based formulations, offering smooth blending without the need for specialized tools.
For a closer look at the study’s findings, click here:https://www.stellarmr.com/report/req_sample/Asia-Pacific-Liquid-Makeup-Market/1293
Market Dynamics:
Growth Drivers: South Korea, a leading hub in the global beauty industry, significantly influences the Asia Pacific market. The country’s fascination with aesthetics and unique beauty trends, including K-beauty products like cushion foundations and liquid makeup, drives regional growth. Korean beauty products, favored by influencers and consumers alike, are gaining global popularity, boosting demand for liquid makeup.
Restraints: Liquid makeup may not be ideal for all skin types. It can appear shiny or oily on excessively sweaty or oily skin, and if not chosen correctly, it can look cakey and unnatural. Prolonged use may lead to moisture and oil buildup, potentially highlighting wrinkles and causing blemishes or blocked pores, especially with high-coverage formulations.
Market Segment Analysis:
By Product Type: The most sought-after liquid makeup products include foundation, eye products, and lip products. The eye product segment, encompassing items like eye shadow, eyeliner, and mascara, is projected to grow at a CAGR of 10.4%. Meanwhile, foundation held a 63.1% revenue share in 2021. The rising influence of beauty bloggers and influencers among millennials is driving increased demand for liquid eye makeup products.
By Distribution Channel: The role of OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) businesses has expanded as they produce a variety of cosmetics for brands. This trend has been bolstered by the growth of online distribution channels, which offer convenience, multiple payment options, substantial discounts, and a broad product range, thereby influencing consumer purchasing behavior.
For a thorough exploration of this study, visit this link:https://www.stellarmr.com/report/req_sample/Asia-Pacific-Liquid-Makeup-Market/1293
Regional Insights:
Asia Pacific led the liquid makeup market in 2023 with a 33.1% share. Consumers in the region are increasingly aware of product ingredients and brand ethics. A survey revealed that over 70% of Korean respondents consider ingredients before purchasing liquid makeup. This trend is expected to boost demand for vegan and cruelty-free products, as well as for cosmetics packaged in eco-friendly materials.
Asia Pacific Liquid Makeup Market Key Players:
Kose (Japan)
Kao Corporation (Tokyo, Japan)
Shiseido Co., Ltd. (Tokyo, Japan)
Etude House (South Korea)
Sugar (India)
Nykaa (India)
Visit this link to explore the complete findings of the study:https://www.stellarmr.com/report/Asia-Pacific-Liquid-Makeup-Market/1293
Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2022)
- Past Pricing and price curve by region (2018 to 2022)
- Market Size, Share, Size & Forecast by Different Segment | 2024-2030
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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