The Augmented Reality Gaming Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Augmented Reality Gaming Global Market Report 2024, The augmented reality gaming market size is expected to see exponential growth in the next few years. It will grow to $40.29 billion in 2028 at a compound annual growth rate (CAGR) of 29.5%. The growth in the forecast period can be attributed to integration with 5G networks, emergence of cloud gaming platforms, expansion of AR in e-sports, innovations in social AR gaming, increased investment in AR startups. Major trends in the forecast period include ubiquitous integration with everyday life, expansion of social AR experiences, convergence with other technologies, rise of location-based AR games, diversification of AR gaming platforms.
The increase in smartphone penetration is expected to propel the growth of the augmented reality gaming market going forward. A smartphone is a compact mobile device with advanced computing capabilities, a touchscreen interface, internet connectivity, and various applications for communication, multimedia, and productivity. Smartphones use augmented reality (AR) gaming by leveraging its built-in cameras and sensors to overlay virtual elements onto the real-world environment, providing users with an interactive and immersive gaming experience. For instance, in November 2023, according to Uswitch Limited, a UK-based technology company, in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. Further, the UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) are expected to own a smartphone. Therefore, the increase in smartphone penetration is driving the growth of the augmented reality gaming market.
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The augmented reality gaming market covered in this report is segmented –
1) By Product: Head Mounted Display (HMD), Handheld Display, Spatial Display
2) By Component: Software, Hardware
3) By Device: Mobiles, Smart Glasses
4) By Application: Commercial Use, Home Use
Major companies operating in the augmented reality gaming market are developing new products, such as geolocation-based augmented reality games, to gain a competitive edge in the market. Geolocation refers to the process or technology of identifying and determining the real-world geographic location of a person, device, or object using various methods, such as GPS (Global Positioning System), Wi-Fi, cellular networks, or sensors. For instance, in January 2023, Niantic Inc., a US-based software development company, launched NBA All-World, a free-to-play augmented reality basketball game. It is designed to celebrate basketball culture, and the game allows players to find and challenge each other on a map, recruiting NBA players to its teams and competing in real-world locations such as neighborhood courts and branded drop zones. The game encourages physical activity, exploration, and engagement with basketball culture, featuring challenges, gear drops from popular brands, and opportunities to showcase teams.
The augmented reality gaming market report table of contents includes:
- Executive Summary
- Augmented Reality Gaming MarketCharacteristics
- Augmented Reality Gaming MarketTrends And Strategies
- Augmented Reality Gaming Market- Macro Economic Scenario
- Global Augmented Reality Gaming MarketSize and Growth
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- Global Augmented Reality Gaming MarketCompetitive Benchmarking
- Global Augmented Reality Gaming MarketCompetitive Dashboard
- Key Mergers And Acquisitions In Augmented Reality Gaming Market
- Augmented Reality Gaming MarketFuture Outlook and Potential Analysis
- Appendix
Top Major Players :
- Apple Inc.
- Alphabet Inc.
- Microsoft Corporation
- Sony Group Corporation
- Qualcomm Technologies Inc.
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