The Australia glamping market size was valued at USD 90.1 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 14.0% from 2021 to 2028. Glamping or glamorous camping has become a trend in outdoor recreation among tourists across the globe. At music festivals, glamping is offered as an upgrade option at a reasonable price, especially if it is going to be a multiday activity. The rising number of concerts and big music festivals in various parts of the world is expected to be one of the key driving factors for the market growth over the forecast period.
Before the COVID-19 outbreak across the globe, the interest in camping among new and experienced campers was on the rise. However, in the unprecedented times of the COVID-19 pandemic travelers are maintaining distance from outdoor recreation, natural spaces, and in general people. Consequently, negative impact on travelers and art enthusiast continue to mount up causing the decline of the glamping industry in 2020 and significant part of 2021. In response to COVID-19, the Gold Coast music and sports festival were canceled while events from Marcus King Band, Sunshine Coast drive-in festival, and many others were rescheduled which affected the growth of the glamping market in Australia.
Key Player Mentioned:
- Under Canvas
- Canopy and Stars
- Baillie Lodges
- Tanja Lagoon Camp
- Collective Retreats
- Tentrr
- Nightfall Camp Pty Ltd
- Glampique
- The Last Best Beef LLC
- Eco Retreats
- Wildman Wilderness Lodge
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Regional Segment Analysis: North America, Europe, Asia Pacific, Latin America, and Mideast and Africa
Long working hours, hectic lifestyles, and less time for self-care activities and relaxation are projected to be the key factors boosting the growth of the Australia glamping market growth. Millennials are attracted to glamping as it is an enhanced form of camping that allows them to escape daily life without compromising on comfort. With luxury furnishing and soft beds, consumers are more drawn to the idea of glamping as opposed to regular camping. In addition, various initiatives taken on by Airbnb coupled with in-country advertising by various governments about the benefits of glamping are expected to have a positive impact on the market growth over the forecast period.
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Glamping permits an outdoor travel experience without the need for buying any related equipment. Certain properties also provide various services and luxurious amenities similar to hotels. According to the 2019 North American Camping Report 5-Year Trends, around 54% of old-style campers prefer traveling within 100 miles of their residence. Meanwhile, today’s glamping consumers imply that guests may arrive by car or by plane, indicating the strength of the drive-to glamping guest.
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