Overview and Scope
An automotive heads-up display (HUD) is a technology that projects information onto the windshield or another transparent screen in the line of sight of a moving car, allowing the driver to observe crucial information without taking their eyes off the road. The information shown gives the impression that it is floating in front of the driver, giving the appearance of a distant virtual image.
Sizing and Forecast
The automotive heads-up display market size has grown exponentially in recent years. It will grow from $1.42 billion in 2023 to $1.79 billion in 2024 at a compound annual growth rate (CAGR) of 26.0%. The growth in the historic period can be attributed to increasing consumer demand for advanced features, safety regulations and standards, rise of electric vehicles, growing awareness of driver safety, integration of connectivity features.
The automotive heads-up display market size is expected to see exponential growth in the next few years. It will grow to $4.22 billion in 2028 at a compound annual growth rate (CAGR) of 23.8%. The growth in the forecast period can be attributed to autonomous vehicle development, rise in adoption of electric and hybrid vehicles, increased focus on driver comfort and convenience, growing urbanization and traffic congestion, expansion of advanced driver assistance systems (adas). Major trends in the forecast period include integration of artificial intelligence (ai) in hud systems, collaborations and partnerships for technology integration, adoption of transparent oled displays, customization and personalization in hud features, emergence of 3d and multi-layered displays.
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Segmentation & Regional Insights
The automotive heads-up display market covered in this report is segmented –
1) By Head-Up Display Type: Windshield Head-Up Display, Combiner Head-Up Display
2) By Technology: Augmented Reality Head-Up Display, Conventional Head-Up Display
3) By Component: Display Combiner, Display Panel, Projector, Video Generator, Software, Other Components
4) By Vehicle: Luxury Vehicles, Sports Cars, Mid-Segment Cars, Economy Cars
5) By Sales Channel: Original Equipment Manufacturers (OEMs), Aftermarket
North America was the largest region in the automotive heads-up display market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive heads-up display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increase in passenger vehicle production is expected to propel the growth of the automotive head-up display market going forward. A passenger vehicle primarily intends to transport people rather than goods or freight. Head-up displays in passenger cars help make driving safer and more convenient by giving necessary information, lowering driver distraction, and improving situational awareness. For instance, in March 2022, according to European Automobile Manufacturers’ Association (ACEA), a Europe-based main lobbying and standards group for the automobile industry in the European Union, the sales of passenger cars in the US increased by 5.5% from 2020 to 11.9 million units in 2021. Further, in 2021, US auto plants produced about 6.3 million passenger automobiles, a 3.1% increase over 2020. Therefore, the rise in passenger vehicle production is driving the growth of the automotive heads-up display market.
Key Industry Players
Major companies operating in the automotive heads-up display market report are Robert Bosch GmbH, Sony Corporation, Panasonic Corporation, DENSO Corporation, Continental AG, Mitsubishi Electric Corporation, 3M Company, Bae Systems Plc., Texas Instruments Inc., Yazaki Corporation, Alps Alpine Co. Ltd., Garmin Ltd., Rockwell Collins, Visteon Corporation, Luxoft, Nippon Seiki Co Ltd., Pioneer Corporation, Delphi Automotive Plc., Jaguar Land Rover Automotive Plc., Wayray, Unimax Electric Inc., Envisics, DigiLens Inc., Digilens Inc., Harman International Industries, Fic Group, Hudway LLC., Microvision Inc., CY Vision, Eyelights SAS.
The automotive heads-up display market report table of contents includes:
1. Executive Summary
2. Automotive Heads-Up Display Market Characteristics
3. Automotive Heads-Up Display Market Trends And Strategies
4. Automotive Heads-Up Display Market – Macro Economic Scenario
5. Global Automotive Heads-Up Display Market Size and Growth
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31. Automotive Heads-Up Display Market Other Major And Innovative Companies
32. Global Automotive Heads-Up Display Market Competitive Benchmarking
33. Global Automotive Heads-Up Display Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Automotive Heads-Up Display Market
35. Automotive Heads-Up Display Market Future Outlook and Potential Analysis
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