Automotive NVH Materials Market: Competition, Size and Industry Growth Analysis by 2028

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Introduction

The Global Automotive NVH (Noise, Vibration, and Harshness) Materials Market, as analyzed in the TechSci Research report titled “Global Automotive NVH Materials Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028,” reached a valuation of USD 12 billion in 2022. The market is poised for a steady growth trajectory with a projected Compound Annual Growth Rate (CAGR) of 6.07% during the forecast period of 2024-2028.

Understanding NVH Materials

NVH, which stands for Noise, Vibration, and Harshness, encompasses audible and observable vibrations resulting from an object’s movement. In the context of automobiles, it includes all vibrations that affect driving comfort. Reducing noise and vibration levels in vehicles enhances comfort, performance, and safety, making NVH a critical aspect of vehicle design. Automotive manufacturers prioritize NVH studies and optimization during the early stages of new vehicle development.

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Market Dynamics

The Global Automotive NVH Materials Market is a dynamic and evolving sector within the automotive industry. These materials play a pivotal role in enhancing the comfort and driving experience by mitigating noise and vibrations. Here, we will explore key aspects of this market, including its current state, market drivers, challenges, trends, and future prospects.

Current State of the Market

The present state of the Global Automotive NVH Materials Market is marked by a rising demand for innovative materials capable of effectively controlling noise, vibration, and harshness within vehicles. Automotive manufacturers are increasingly incorporating NVH materials into their vehicles to meet consumer demands, adhere to regulatory requirements, and leverage technological advancements. These materials find application in various vehicle components, including the engine compartment, chassis, interior cabin, and exterior parts, with the aim of creating a quieter and more comfortable driving experience.

Market Drivers

Consumer Demand for Quieter Vehicles: Globally, consumers are seeking quieter and more comfortable vehicles, putting pressure on automakers to invest in advanced NVH materials to reduce cabin noise levels.
Stricter Regulatory Requirements: Governments and regulatory bodies worldwide are imposing more stringent noise and emissions regulations. Automakers must comply with these regulations, often necessitating the use of NVH materials to reduce noise emissions and meet environmental standards.
Fuel Efficiency and Carbon Emission Reduction: Automakers are under pressure to improve fuel efficiency and reduce carbon emissions. Lightweight NVH materials that contribute to weight reduction are being sought after as part of these efforts.
Innovations in Smart Materials: Smart materials that can actively control noise and vibrations in real-time are driving the development of advanced NVH solutions, offering dynamic responses to varying driving conditions.
Electric and Autonomous Vehicles: The rapid growth of electric and autonomous vehicles introduces unique NVH challenges. Electric vehicles, being quieter, require effective NVH materials to maintain a serene cabin environment.

Challenges

Regulatory Compliance: Meeting evolving and stringent noise and emissions regulations can be complex and costly for automakers, necessitating continuous research and development efforts.
Electric and Autonomous Vehicles: These introduce new noise and vibration sources, demanding innovative NVH solutions and integration challenges.
Cost Management: Automakers are under pressure to manage production costs while incorporating effective NVH materials, balancing the need for quieter vehicles with cost-effectiveness.
Supply Chain Disruptions: The NVH material market is susceptible to supply chain disruptions, which can impact the availability and cost of materials.

Major companies operating in Global Automotive NVH Materials Market are:

BASF SE
3M Company
BRC Rubber & Plastics Inc
Dow chemical company
ElringKlinger AG
Huntsman corporation
Sumitomo Riko Co. Ltd
Unique Fabricating Inc
W. KOPP GmbH & Co. KG
Wolverine Advanced Materials

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“The Global Automotive NVH (Noise, Vibration, and Harshness) Material Market is a dynamic and essential segment of the automotive industry. It revolves around the development and integration of materials that enhance the driving experience by reducing unwanted noise and vibrations within vehicles. This market is driven by several factors, including stringent regulatory requirements, consumer demands for quieter and more comfortable vehicles, and the continuous pursuit of fuel efficiency and lightweighting initiatives. Moreover, the industry is witnessing innovations in smart NVH materials and a growing emphasis on sustainability. As electric and autonomous vehicles gain traction, the need for advanced NVH solutions is further magnified. The future of the Global Automotive NVH Material Market promises ongoing evolution and innovation to create quieter, more comfortable, and eco-friendly vehicles.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Automotive NVH Materials Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Cars, Commercial Vehicles), By Material Type (Rubber, Plastic & Foam, Fibers), By Application Type (Absorption, Damping, Insulation), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of Global Automotive NVH Materials Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Automotive NVH Materials Market.

Who Will Benefit from This Report?

This comprehensive report offers valuable insights to a diverse set of stakeholders, including:

Automobile Manufacturers and Suppliers: Understand market trends and consumer demands to enhance product offerings and compliance with regulations.
Investors and Financial Analysts: Identify investment opportunities in the growing automotive NVH materials market.
Government and Regulatory Authorities: Recognize the industry’s impact on noise and emissions regulations and the development of eco-friendly materials.
Consumers: Gain an understanding of the technology enhancing driving comfort and make informed choices when selecting vehicles.
NVH Material Manufacturers: Stay informed about market trends and opportunities for innovation.
Environmental Advocates: Acknowledge the market’s role in sustainable automotive practices and environmental standards.

The Global Automotive NVH Materials Market is poised for growth driven by consumer demand, regulatory requirements, and advancements in technology. As vehicles become more advanced and efficient, the role of NVH materials remains integral in ensuring the proper functioning of critical electrical systems and components while delivering a comfortable and quiet driving experience.

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