Overview and Scope
Automotive wrap films refer to types of vinyl that can be applied to a vehicle’s bodywork to protect the paintwork, promote a business, or change its appearance. They safeguard the paint on the car, keeping the vehicle in great shape and protecting its value.
Sizing and Forecast
The automotive wrap films market size has grown exponentially in recent years. It will grow from $5.78 billion in 2023 to $7.14 billion in 2024 at a compound annual growth rate (CAGR) of 23.5%. The growth in the historic period can be attributed to customization trends, paint protection demand, advertising and branding opportunities, growing vehicle fleet, ease of removal and replacement.
The automotive wrap films market size is expected to see exponential growth in the next few years. It will grow to $15.51 billion in 2028 at a compound annual growth rate (CAGR) of 21.4%. The growth in the forecast period can be attributed to diy installation culture, rise of motorsports and racing culture, rising digital printing sector,focus on color-shifting films, hydrophobic and self-healing films, increased adoption in commercial fleets. Major trends in the forecast period include advancements in film technologies, innovations in material science, sustainable and eco-friendly films, integration with ai.
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Segmentation & Regional Insights
The automotive wrap films market covered in this report is segmented –
1) By Film Type: Windows Films, Wrap Films, Paint Protection Films
2) By Material: Cast Vinyl, Calendared Vinyl
3) By Application: Passenger Vehicle, Commercial Vehicle
North America was the largest region in the automotive wrap films market in 2023. The regions covered in the automotive wrap films market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
An increase in the sales of luxury vehicles is significantly contributing to the growth of the automotive wrap films market going forward. Luxury vehicles refer to vehicles that provide increased levels of performance, status, comfort, and quality compared to regular vehicles for an increased price. Automotive wrap films such as paint protection films cover the surfaces of luxury cars to protect the luxury vehicle from scratches, strains, and fading caused by external factors such as debris, rocks, sand, acid rains, and other elements. Automotive wrap films increase the longevity of luxury vehicles’™ exterior finish, which is crucial for their luxury status and maintenance. For instance, according to the January 2023 report released by Rolls Royce, a UK-based luxury vehicle manufacturer, the sales of Rolls Royce luxury cars increased by 7.7% from 5,586 in 2021 to 6,021 in 2022. Therefore, the increase in sales of luxury vehicles will drive the automotive wrap films market.
Key Industry Players
Major companies operating in the automotive wrap films market report are 3M Co., APA Corporation, Avery Dennison Corporation, Fedrigoni SpA, Guangzhou Sino Group Ltd., Garware Hi-Tech Films Limited, Alphagraphics UK, Ritrama SpA, KDX America LLC, Hexis SA, Metamark UK Ltd., Spandex UK Ltd., Madico Inc., Signmaster Systems Ltd., FDC Graphic Films Inc., Ikonix USA, Arlon Graphics LLC, J&A International UK Ltd., Studio One Ltd., CMYUK Ltd., Kay Premium Marking Films Ltd., Vinyl Graphics Limited, Orafol Europe GmbH, Guangzhou Carbins Film Co. Ltd., Vehicle Wraps Inc., Portfolio Display Ltd., ADS Window Films Ltd., JMR Graphics Inc., Vvivid Vinyl Inc.
The automotive wrap films market report table of contents includes:
1. Executive Summary
2. Automotive Wrap Films Market Characteristics
3. Automotive Wrap Films Market Trends And Strategies
4. Automotive Wrap Films Market – Macro Economic Scenario
5. Global Automotive Wrap Films Market Size and Growth
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31. Automotive Wrap Films Market Other Major And Innovative Companies
32. Global Automotive Wrap Films Market Competitive Benchmarking
33. Global Automotive Wrap Films Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Automotive Wrap Films Market
35. Automotive Wrap Films Market Future Outlook and Potential Analysis
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