The Baby Stroller and Pram Market size was valued at USD 3.11 Bn. in 2023 and the total Global Baby Stroller and Pram revenue is expected to grow at a CAGR of 4.58% from 2024 to 2030, reaching nearly USD 4.45 Bn. by 2030.
Baby Stroller and Pram Market Overview
The baby stroller and pram market is experiencing steady growth, driven by increasing birth rates, rising urbanization, and growing consumer demand for convenient and safe baby products. Strollers and prams offer flexibility and ease for parents, making them essential baby care items. The market has also benefited from technological advancements, including features like lightweight materials, adjustable seating, and enhanced safety standards, which attract new parents seeking high-quality products.
Market Forecast and Key Dynamics:
The market for baby strollers and prams is projected to grow at a healthy rate over the coming years, supported by factors such as higher disposable incomes, changing lifestyles, and a surge in e-commerce platforms offering a wide variety of options. Key trends influencing growth include a preference for multifunctional and travel-friendly strollers, an increase in dual-income households, and a growing focus on product aesthetics and design innovations. Additionally, a rise in awareness of child safety and comfort will likely spur further demand.
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Baby Stroller and Pram Market Regional Insights
The Asia-Pacific region dominates the baby stroller and pram market due to its high birth rate, increasing urban population, and rising middle-class spending on baby care products. North America and Europe also hold significant market shares, driven by strong consumer awareness and a preference for premium products with advanced features. The market in these regions is characterized by high safety standards and a growing trend toward eco-friendly and sustainable baby gear. Meanwhile, Latin America and the Middle East & Africa are emerging as potential growth areas due to rising disposable incomes and increased awareness of child care products.
Baby Stroller and Pram Market Segmentation
By Product Type
Lightweight
Standard
All-Terrain
Jogging
Double
Others
By Age Group
0-6 Months
6-12 Months
12-36 Months
By Sales Channel
Baby Boutiques
Departmental Stores
Online Retailers
Others
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Baby Stroller and Pram Market Key Players
Graco Inc. (USA)
Artsana Group (Italy)
Evenflo (USA)
Peg Perego (Italy)
UPPAbaby (USA)
Babybee (Australia)
Britax (USA)
Bugaboo (Netherlands)
Stokke AS (Norway)
Emmaljunga (Sweden)
ABC Design (Germany)
Baby Trend (USA)
Thule (Sweden)
Hauck (Germany)
Cybex (Germany)
Nuna (Netherlands)
Babyzen (France)
Joie (UK)
Inglesina (Italy)
Baby Jogger (USA)
Mamas & Papas (UK)
Quinny (Netherlands)
Cosatto (UK)
Silver Cross (UK)
Key questions answered in the Baby Stroller and Pram Market are:
- What is Baby Stroller and Pram?
- What was the Baby Stroller and Pram market size in 2021?
- What is the growth rate of the Baby Stroller and Pram Market?
- Which are the factors expected to drive the Baby Stroller and Pram market growth?
- What are the different segments of the Baby Stroller and Pram Market?
- What growth strategies are the players considering to increase their presence in Baby Stroller and Pram?
- What are the upcoming industry applications and trends for the Baby Stroller and Pram Market?
- What are the recent industry trends that can be implemented to generate additional revenue streams for the Baby Stroller and Pram Market?
- What segments are covered in the Baby Stroller and Pram Market?
- Who are the leading companies and what are their portfolios in Baby Stroller and Pram Market?
- What segments are covered in the Baby Stroller and Pram Market?
- Who are the key players in the Baby Stroller and Pram market?
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Key Offerings:
- Past Market Size and Competitive Landscape (2018 to 2021)
- Past Pricing and price curve by region (2018 to 2021)
- Market Size, Share, Size & Forecast by Different Segment | 2022-2027
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
- Market Segmentation – A detailed analysis by segment with their sub-segments and Region
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of Business by Region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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