Increasing television penetration in rural areas, rising disposable income, along with the growing concept of advertising through DRTV to drive Bangladesh teleshopping market through 2023
According to TechSci Research report, “Bangladesh Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, Competition Forecast & Opportunities, 2013-2023”, Bangladesh teleshopping market is projected to grow at a CAGR of over 12% during 2018-2023. According to International Telecommunication Union (ITU), the number of internet users in Bangladesh have increased from 7.76 million in 2012 to 21.43 million in 2016. This increasing penetration of internet is expected to drive the teleshopping market in Bangladesh. However, growth of e-commerce is posing a challenge for Bangladesh teleshopping market. According to the World Bank, per capita household final consumption expenditure of Bangladesh has reached $ 692.78 in 2016 from $ 608.29 in 2012. In addition, expanding middle class population base, increasing standard of living and changing lifestyle due to rapid urbanization is further expected to boost the teleshopping market in Bangladesh in the coming years.
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Among payment modes, Cash on Delivery (COD) option has dominated Bangladesh teleshopping market in 2017 and is expected to continue its dominance during the forecast period as well owing to high inclination of consumer towards cash on delivery as a payment mode, as they do not have to pay anything at the time of order, but only at the time of delivery. Dhaka and Chittagong regions have accounted for a major share in Bangladesh teleshopping market, owing to higher disposable income, high television penetration, and rising number of television viewers in these regions in comparison to other regions. Among source of order, television is leading the teleshopping market in Bangladesh. However, rising internet penetration and expanding digital media in the country has provided many teleshopping companies an opportunity to promote their brands through online channels as well.
“The teleshopping market in Bangladesh is growing at a fast pace and is gaining popularity on the back of rising awareness, growing media industry, and increasing offerings by private label brands at affordable prices. Moreover, increasing penetration of international market players in Bangladesh teleshopping market in order to tap its growing, underpenetrated markets is further expected to steer growth in the country’s teleshopping market over the course of next five years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
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“Bangladesh Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, Competition Forecast & Opportunities, 2013-2023” has evaluated the future growth potential of teleshopping market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in Bangladesh teleshopping market.
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