Banking-As-A-Service (BaaS) Market Growth Trajectory Through 2024-2033

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The Banking-As-A-Service (BaaS) Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Banking-As-A-Service (BaaS) Global Market Report 2024, The banking-as-a-service (baas) market size has grown rapidly in recent years. It will grow from $614.62 billion in 2023 to $731.13 billion in 2024 at a compound annual growth rate (CAGR) of 19.0%. The growth in the historic period can be attributed to rise in demand for digital banking services, rise in demand for personalized financial services, rise in demand for embedded finance solutions, increase in globalization and international trade, increase in regulatory requirements.

The banking-as-a-service (baas) market size is expected to see rapid growth in the next few years. It will grow to $1486.18 billion in 2028 at a compound annual growth rate (CAGR) of 19.4%. The growth in the forecast period can be attributed to rising demand for embedded finance solutions, market expansion and global diversity, increasing focus on risk management, rising demand for digital banking services, impact of geopolitical events and regulatory changes. Major trends in the forecast period include rising adoption of strategies by key players, technological advancements in baas solutions, incorporating safety and quality control features in baas products, development of standardized apis (application programming interfaces), increased collaboration between traditional banks, fintech firms, and non-financial entities.

The rising adoption of digital banking is expected to propel the growth of the banking-as-a-service (BaaS) market going forward. Digital banking refers to the use of computers to access banking features and services via the bank’s website. The emergence of digital banking has fueled the expansion of the banking-as-a-service (BaaS) industry by growing client demand for accessible and personalized financial services while providing seamless integrations, expedited time-to-market, and cost-effective scalability for banking service providers. For instance, in September 2021, according to a survey by MagiClick UK Ltd., a UK-based digital technology company, that involved 2,087 UK adults, the use of online web banking services witnessed a notable surge, with around 50% of users reporting usage. Among various age groups, 18–24-year-olds showed a 35% increase, 25–34-year-olds reported a 32% increase, and 35–44-year-olds noted a 31% increase in their usage of online web banking. Therefore, the rising adoption of digital banking is driving the banking-as-a-service (BaaS) market.

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The banking-as-a-service (baas) market covered in this report is segmented –

1) By Type: API-Based Bank-As-A-service, Cloud-Based Bank-As-A-Service

2) By Component: Platform, Services

3) By Enterprise: Large Enterprise, Small And Medium Enterprise

4) By End User: Banks, Non-Bank Financial Company (NBFC), Government, Other End-Users

Cloud-native architecture is a key trend gaining popularity in the banking-as-a-service market. Cloud-native architecture refers to an approach in software development and deployment specifically designed to leverage the capabilities and benefits of cloud computing environments. Companies operating in the banking-as-a-service (BaaS) market are increasingly adopting cloud-native architecture to build and deliver their services and sustain their position in the market. For instance, in February 2023, Oracle, a US-based cloud technology company, launched Oracle Banking Cloud Services, a new set of componentized, composable cloud-native services such as banking accounts cloud service, banking payments cloud service, banking enterprise limits and collateral management cloud service, banking origination cloud service, banking digital experience cloud service, and banking APIs cloud service. Banks can access six new services that enable scalable corporate demand deposit processing, enterprise-wide limit and collateral management, real-time worldwide payments, API management, retail customer onboarding, and self-service digital experiences. These services facilitate the rapid and secure modernization of bank business capabilities through a microservices architecture.

The banking-as-a-service (baas) market report table of contents includes: