Overview and Scope
Bath and shower products refer to a range of personal care items designed to cleanse and refresh the body during bathing rituals. These product formulations are intended to moisturize and invigorate the skin while enhancing the bathing experience.
Sizing and Forecast
The bath and shower products market size has grown exponentially in recent years. It will grow from $18.69 billion in 2023 to $23.63 billion in 2024 at a compound annual growth rate (CAGR) of 26.4%. The growth in the historic period can be attributed to increased consumer awareness of hygiene and grooming, expanded disposable incomes, increased urbanization, evolved consumer lifestyles, and advancements in marketing and distribution channels.
The bath and shower products market size is expected to see exponential growth in the next few years. It will grow to $61.03 billion in 2028 at a compound annual growth rate (CAGR) of 26.8%. The growth in the forecast period can be attributed to consumer preferences shifting towards natural and organic ingredients, increasing demand for sustainable packaging solutions, growing interest in personalized and customizable products, rising awareness of wellness and self-care benefits, and expansion opportunities in emerging markets. Major trends in the forecast period include a rising focus on sustainable packaging solutions, increasing customization and personalization options, a growing emphasis on wellness and self-care benefits, integration of digital innovation for enhanced shopping experiences, and the development of innovative formulations.
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The bath and shower products market covered in this report is segmented –
1) By Product Type: Bath Soaps, Body Wash And Shower Gel, Bath Additives, Other Product Types
2) By Form: Solid, Gels And Jellies, Liquid, Other Forms
3) By Distribution Channel: Hypermarkets Or Supermarkets, Convenience Stores, Online Stores, Other Distribution Channels
4) By End-User: Men, Women
Asia-Pacific was the largest region in the bath and shower products market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bath and shower products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing demand for organic products is expected to propel the growth of the bath and shower products market going forward. Organic products refer to goods produced and processed according to organic farming standards, which prohibit synthetic pesticides, fertilizers, genetically modified organisms (GMOs), and other artificial additives. Demand for organic products is on the rise due to several factors, including increasing health consciousness among consumers and growing awareness about safe cleaning practices. Bath and shower products utilize organic ingredients to meet consumer demand for natural and sustainable skincare solutions. Also, organic bath and shower products are often produced using sustainable and eco-friendly practices, which appeal to environmentally conscious consumers. For instance, in June 2022, according to a survey published by the Organic Trade Association (OTA), a US-based business association for the organic industry in North America, it was revealed that organic industry sales surpassed $63 billion, with $1.4 billion (2%) in total growth over the preceding year. Additionally, fiber, supplements, and personal care products have been the most dominant performers, which saw a 5.5 to 8.5% growth rate in 2021. Therefore, increasing demand for organic products is driving the growth of the bath and shower products market.
Key Industry Players
Major companies operating in the bath and shower products market report are L’Oréal; Procter & Gamble; Johnson & Johnson Private Limited; Unilever; Crabtree & Evelyn; Henkel AG & Co. KGaA; Colgate-Palmolive Company; Reckitt Benckiser Group plc; Estée Lauder Companies Inc.; CHANEL; L Brands Inc.; Kao Corporation; Amway Corporation; Bath & Body Works LLC; Natura Cosméticos S.A.; Shiseido Co. Ltd.; Coty Inc.; Avon Products Inc.; Lion Corporation; Yves Rocher; L’Occitane International S.A.; Beiersdorf AG; Neutrogena Corporation; Oriflame Holding AG; Revlon Inc.; Lush Ltd.
The bath and shower products market report table of contents includes:
1. Executive Summary
2. Bath And Shower Products Market Characteristics
3. Bath And Shower Products Market Trends And Strategies
4. Bath And Shower Products Market – Macro Economic Scenario
5. Global Bath And Shower Products Market Size and Growth
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32. Global Bath And Shower Products Market Competitive Benchmarking
33. Global Bath And Shower Products Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Bath And Shower Products Market
35. Bath And Shower Products Market Future Outlook and Potential Analysis
36. Appendix
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