The Beer by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Beer, The beer market size has grown strongly in recent years. It will grow from $209.71 billion in 2023 to $221.25 billion in 2024 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to rise in alcohol consumption, strong economic growth in emerging markets and low interest rates.
The beer market size is expected to see strong growth in the next few years. It will grow to $269.92 billion in 2028 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to rising penetration of e- commerce, continued technology development and rising population. Major trends in the forecast period include manufacturing of non-alcoholic beer, introducing products with natural additives and coloring agents, collaborating with e-commerce platforms, investing in ai to have improved quality and flavor of beer, focusing on launching flavored and immunity boosting beer.
Increasing demand for ready-to-drink (RTD) beverages is expected to drive the beer market in the forecast period. An RTD is a single use packaged beverage that is ready for immediate consumption at the time of purchase. RTD drinks are gaining popularity among working adults due to their clean labels and functionality. The introduction of new flavours in the range of RTD alcoholic beverages, ease of carrying, and convenience are expected to boost the demand for RTD alcoholic beverages. Increasing demand for RTD beverages, including RTD alcoholic beverages, is expected to drive the alcoholic beverage market going forward.
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The beer market covered in this report is segmented –
1) By Type: Ales, Lagers, Stouts & Porters, Malts
2) By Packaging: Canned, Bottled, Draught
3) By Category: Mass, Premium
4) By Distribution Channel: Off-Trade Channels, On-Trade Channels
Advancements in automation technology and the need to improve customer experience in crowded bars have increased the demand for self-serve beer bars. Self-serve beer bars have taps arranged along a wall with touch screens and card readers. Customers can choose from various options using the touch screen, make payments using plastic RFID cards, and dispense beer from taps in the vending machine. Self-serve beer bars help reduce the struggle to order drinks in overcrowded bars. For instance, the PourMyBeer system allows customers to serve themselves using interactive touch screens and taps installed on walls. As of March 2022, the system has been installed over 500 locations which include casinos, hotels, military bases, restaurants, bars, breweries, food halls, and others. Table Tap is another such company offering self-serve beer walls under the trademark WallTender.
The beer market report table of contents includes:
- Executive Summary
- Beer Market Characteristics
- Beer Market Trends And Strategies
- Beer Market – Macro Economic Scenario
- Global Beer Market Size and Growth
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- Global Beer Market Competitive Benchmarking
- Global Beer Market Competitive Dashboard
- Key Mergers And Acquisitions In Beer Market
- Beer Market Future Outlook and Potential Analysis
- Appendix
Top Major Players :
- Anheuser-Busch InBev SA/NV
- Heineken N.V.
- Carlsberg Group
- Molson Coors Beverage Company
- Asahi Group Holdings, Ltd.
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