Blueberry Market: Overview
Members of the Vaccinium genus include blueberries. Highbush, lowbush, rabbiteye, and half-high hybrid varieties of blueberries are the most common forms. The (northern) highbush variety of blueberries is the one most frequently grown for commercial purposes. There are numerous blueberry cultivars, each with unique traits in terms of size, growth season, flavour, and cold resistance. Cranberries, cowberries, and bilberries, a European variant that resembles the blueberry, are other berries that can be found in the Vaccinium genus.
The popularity of blueberries has been rising quickly in Europe, and this trend will likely continue as long as there is a growing supply. Europe is a market with untapped potential, but you need to be mindful of market speculation and overproduction.
In Europe, blueberries are a common fruit sold in grocery stores. They also rank well as a nutritious snack. Therefore, the COVID-19 pandemic has had little effect. Lockdowns and the limited supply of resources in the producing nations have been the key supply chain bottlenecks, mostly causing delays. If you can effectively manage your manufacturing, packaging, and logistics as an exporter, you can keep supplying the European market.
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Global Blueberry Market: Major Players
Agrana Beteiligungs-ag.
Futureceuticals
Tianjin Jianfeng Natural Product R&D Co ltd
Nestlé
Danone
Kellogg
Sensient Technologies
Global Blueberry Market: Types
frozen blueberry
dried blueberry
blueberry juice concentrate
blueberry puree
Global Blueberry Market: Applications
Pharmaceutical
Food and Beverage Nutraceutical and Dietary Supplement
Over the past few years, the blueberry market in Europe has grown significantly. Although no one is certain of its true potential, demand and supply are anticipated to both continue to increase. While suppliers can benefit from the high demand, they must also plan for prices to gradually decline as blueberries become more widely available. From 45,000 tonnes in 2015 to 113,000 tonnes in 2019, Europe imported more blueberries. The volume of imports increased dramatically by 41% between 2018 and 2019. The potential limits of Europe are sought after by the supply side. Naturally, this has had an impact on the product’s worth. Since 2016, the average trade price of blueberries has been declining.
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Key Points:
Define, describe and forecast Blueberry product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
