Body Scrub Market Poised for Significant Growth
The global body scrub market is experiencing substantial growth, driven by increasing consumer awareness of skincare and a rising preference for natural and organic products. In 2023, the market was valued at approximately USD 22.97 billion and is projected to grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2030.
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Body Scrub Market Dynamics
The surge in demand for body scrubs is attributed to heightened consumer focus on personal grooming and skincare routines. The trend towards natural and organic skincare products has significantly boosted demand for plant-based body scrubs, which are perceived as safer and more environmentally friendly.
Body Scrub Market Regional Insights
The Asia-Pacific region dominated the market, accounting for 34.7% of the global revenue in 2024. This growth is driven by rising consumer awareness about skincare and the benefits of exfoliation. The popularity of natural and organic skincare products is particularly strong in this region.
Country-Specific Developments
Vietnam: Opportunities in Body Scrub Market
Vietnam is witnessing a growing demand for body scrub products, driven by increasing disposable incomes and a rising focus on personal grooming. Local manufacturers are expanding their product lines to cater to this demand, focusing on natural and organic ingredients to attract health-conscious consumers.
Thailand: Trends in Body Scrub Adoption
In Thailand, there is a notable trend towards premium skincare products, including body scrubs. Consumers are increasingly seeking high-quality products with natural ingredients, leading to a surge in demand for plant-based body scrubs.
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Japan: Growth in Body Scrub Market
Japanβs body scrub market is experiencing steady growth, supported by a strong culture of skincare and beauty. Consumers are favoring innovative products that offer both exfoliation and moisturizing benefits, driving manufacturers to develop advanced formulations.
South Korea: Opportunities in Body Scrub Industry
South Korea presents significant opportunities for the body scrub industry, with a booming beauty and skincare market. The popularity of K-beauty trends has led to increased demand for exfoliating products, encouraging companies to introduce unique and effective body scrubs.
Singapore: Trends in Body Scrub Market
In Singapore, there is a growing awareness of the importance of skincare, leading to increased adoption of body scrubs. Consumers are showing a preference for products that combine exfoliation with other skincare benefits, such as hydration and brightening.
United States: Growth in Body Scrub Market
The United States continues to be a significant market for body scrubs, driven by a strong focus on personal care and wellness. The trend towards at-home spa treatments has further boosted demand for body scrubs, with consumers seeking products that offer a luxurious experience.
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Body Scrub Market Segment Analysis:
by Type
Plant-based
Milk-based
Others
With a 53% market share in 2023, the plant-based category led the market by type. Body scrubs made from plants and fruits, like those with cocoa, apricot, walnut, and almond as main ingredients, are gaining popularity among consumers. These cosmetics include fewer chemicals or synthetic materials and are kinder to the skin. Growing customer awareness of these advantages has propelled the market. Plant-based body cleansers are very beneficial for oily skin. By gently eliminating dead skin, impurities, and dirt without causing any negative skin reactions, these products revitalize the skin.
by Distribution Channel
Offline
Online
by Form
Powder
Gel or Liquid
Cream
by Skin Type
Sensitive
Normal
Dry
Oily
by End User
Commercial
Residential
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Body Scrub Market Key Players:
1. Clinique
2. Star Skin Beauty Group AG
3. Kracie Holdings Ltd.
4. The Body Shop
5. Estee Lauder
6. Yunos Co. Ltd.
7. Sephora Inc.
8. LβOREAL
9. Lakme
10. The Face Shop
11. DECLEβOR Paris
12. TonyMoly Co. Ltd
13. Bio Republic Skin Care
14. ES Cosmetics
15. Innisfree Corporation
16. 3Lab Inc.
17. Sheishdo
18. Lancome Paris
Key Recent Developments
The body scrub market has seen significant activity in mergers and acquisitions, driving market expansion and diversification. Leading brands are expanding their portfolios through strategic acquisitions and new product innovations.
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