Growing population base shifting from cable TV to satellite TV is a key driver expected to drive the growth of the Global Broadcasting Transmitter Market.
According to TechSci Research report, “Global Broadcasting Transmitter Market, By Technology (Analog & Digital), By Application (FM Radio Transmitter & Television Transmitter), By Region, Competition, Forecast & Opportunities, 2016-2026”, the Global Broadcasting Transmitter Market is forecast to grow at a GAGR of 9.12% to reach USD1500.39 million by 2026. Growth in the market can be attributed to the increasing number of people shifting from cable TV to satellite TV. Satellite TVs provide better, customizable plans, and enhanced picture quality, which a cable TV cannot provide due to the constraints in the coaxial cable it is sent over. The Global Broadcasting Transmitter Market has been primarily influenced by major shift of consumers to smartphones and other portable devices. Growing adoption of Internet of Things (IoT) has also boosted the adoption of smart connected broadcasting transmitters that use ultra-high-definition (UHD) screen. An increasing number of viewers are using their smartphones and connected devices to watch live broadcasts of sports or concert events. This has resulted in a positive impact on the Global Broadcasting Transmitter Market.
The Global Broadcasting Transmitter Market is segmented based on technology, application and region. In terms of technology, the market can be segregated into Analog and Digital. Out of these, the Analog segment registered a dominant market share in 2020. The new high-power ultrahigh frequency (UHF) analog transmitters are expected to increase the demand for comfortable broadcasting, which is anticipated to create an opportunity for new technology analog broadcasting transmitters. However, the digital technology segment is expected to grow at a faster rate in the future owing to the digitalization and the transitioning from analog to digital transmitters.
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Based on application, the market is segmented into FM Radio Transmitter & Television Transmitter. The FM Radio Transmitter dominated the Global Broadcasting Transmitter Market in 2020. Radio transmission has become an established trend due to its ability of playing transportable audio devices on car radios lacking Bluetooth audio connectivity. Due to the increasing urbanization, the launch of new radio stations is expected to drive the growth of the FM Radio Transmitters.
In the Global Broadcasting Transmitter Market, North America is the largest contributor with the maximum market share in 2020. USA is the largest contributing country in the region for the forecast period. In the USA, over 22% of all cars are equipped with HD Radio receivers, a total of nearly 65 million cars with HD Radio. Also, 53% of new car sold in the first half of 2020 came equipped with HD Radio. Furthermore, the presence of major players and large urban population in the region are anticipated to drive the Broadcasting Transmitter Market in the region. Therefore, Global Broadcasting Transmitter Market players are recommended to set up their facilities in North America in order to address the large demand for broadcasting transmitters in this region.
NEC Corporation, Broadcast Electronics, Inc., Toshiba Corporation, Hitachi Kokusai Electric Inc., Plisch GmbH, Gospell Digital Technology Co., Ltd., Rohde & Schwarz GmbH & Co. KG, GatesAir, Inc, Beijing BBEF Electronics Group Co., Ltd., Egatel S. are among the leading players operating in the Global Broadcasting Transmitter Market. Companies operating in the market are using organic strategies, partnerships and collaborations to boost their shares in the Global Broadcasting Transmitter Market. Significant players in the market are concentrating on accomplishing ideal operational expenses, boosting productivity with high funding in R&D, and merging with small players to remain competitive in the Global Broadcasting Transmitter Market.
“Ongoing technological advancements coupled with new product launches by major players operating in the market is expected to create profitable opportunities for the growth of the Broadcasting Transmitter Market. The advancement in technology has encouraged the broadcasting transmitter manufacturers to provide UHD output to its upgraded users. Moreover, the changing consumer demographics in developing countries and the rising trend for online TV are propelling the growth of the Global Transmitter Market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
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“Global Broadcasting Transmitter Market, By Technology (Analog & Digital), By Application (FM Radio Transmitter & Television Transmitter), By Region, Competition, Forecast & Opportunities, 2016-2026” has evaluated the future growth potential of broadcasting transmitters in the Global Broadcasting Transmitter Market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the Global Broadcasting Transmitter Market.
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