Overview and Scope
The canned alcoholic beverage is a premixed drink packed in a metal can. Breweries ferment barley, wheat, and other grains to produce beer, while wineries ferment grapes to make wine. The alcohol (ethanol or ethyl alcohol) in canned alcoholic beverages is the ingredient that causes drunkenness.
Sizing and Forecast
The canned alcoholic beverages market size has grown rapidly in recent years. It will grow from $7.01 billion in 2023 to $7.94 billion in 2024 at a compound annual growth rate (CAGR) of 13.2%. The growth in the historic period can be attributed to outdoor and recreational consumption, changing consumer preferences, marketing and branding strategies, innovative flavors and varieties, retail expansion, rise of craft canned drinks.
The canned alcoholic beverages market size is expected to see rapid growth in the next few years. It will grow to $13.37 billion in 2028 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period can be attributed to premiumization, expanding demographic reach, rising popularity of hard seltzers, regulatory changes, societal acceptance, global economic factors. Major trends in the forecast period include ready-to-drink (RTD) cocktails, sustainability and eco-friendly packaging, innovation in flavor combinations, low-calorie and low-sugar options, collaborations and limited editions, online retail and direct-to-consumer (DTC) sales.
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The canned alcoholic beverages market covered in this report is segmented –
1) By Product: Wine, RTD Cocktails, Hard Seltzers
2) By Alcoholic Content: High, Medium, Low
3) By Distribution Channel: On-Trade, Liquor Stores, Online, Other Distribution Channels
North America was the largest region in the canned alcoholic beverages market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the canned alcoholic beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising demand for ready-to-eat food and beverages is expected to propel the growth of the canned alcoholic beverages market. Ready-to-eat food and beverages refer to the food and beverages that are pre-cleaned, pre-cooked, and that are used for consumption without prior cooking. The rising demand for ready-to-eat food and beverages also increases the demand for canned alcoholic beverages. For instance, according to the study conducted by Distilled Spirits Council, a United States national trade association in 2021, global consumption of ready drink (RTD) cocktails had increased by 42.3 %. Therefore, the rising demand for ready-to-eat food and beverages is anticipated to promote the growth of the canned alcoholic beverages market.
Key Industry Players
Major companies operating in the canned alcoholic beverages market report are Anheuser-Busch Companies LLC, Heineken N.V., Asahi Group Holdings Ltd., Suntory Holdings Limited, Diageo plc, Ball Corporation, Kirin Holdings Company Limited, Crown Holdings Inc., Pernod Ricard, Carlsberg Group, Molson Coors Beverage Company, Constellation Brands, Ardagh Group, Rexam PLC, Bacardi Limited, Brown-Forman Corporation, The Boston Beer Company, Treasury Wine Estates, Stone Brewing Co., CANarchy Craft Brewery Collective, Kona Brewing Co., Brooklyn Brewery, Avery Brewing Company, 21st Amendment Brewery, E. & J. Gallo Winery, Union Wine Company, Integrated Beverage Group LLC, Cigar City Brewing, Barefoot Cellars, Oskar Blues Brewery
The canned alcoholic beverages market report table of contents includes:
1. Executive Summary
2. Canned Alcoholic Beverages Market Characteristics
3. Canned Alcoholic Beverages Market Trends And Strategies
4. Canned Alcoholic Beverages Market – Macro Economic Scenario
5. Global Canned Alcoholic Beverages Market Size and Growth
…..
32. Global Canned Alcoholic Beverages Market Competitive Benchmarking
33. Global Canned Alcoholic Beverages Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Canned Alcoholic Beverages Market
35. Canned Alcoholic Beverages Market Future Outlook and Potential Analysis
36. Appendix
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