Car Rental Market to Reach USD 188.68 Billion by 2030, Growing at 7.6% CAGR

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The Global Car Rental Market is poised for significant growth, driven by increasing travel demand, expansion of tourism, and advancements in car rental services. Valued at USD 112.99 billion in 2023, the global car rental market is projected to reach USD 188.68 billion by 2030, growing at a CAGR of 7.6% during the forecast period from 2024 to 2030.

As the travel and tourism industry continues to recover from the effects of the pandemic, the car rental market is benefiting from the rising demand for convenient, flexible, and cost-effective transportation options. The market’s growth is further supported by the increasing popularity of ride-sharing platforms, technological advancements, and growing consumer preference for electric vehicles (EVs).

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Key Market Drivers

  • Rising Demand for Travel and Tourism: With the resurgence of global travel, particularly post-pandemic, there is a significant rise in the demand for car rental services across both leisure and business sectors.
  • Technological Advancements: Innovations such as mobile booking apps, keyless entry systems, and the integration of Artificial Intelligence (AI) for vehicle management are enhancing the customer experience and driving market expansion.
  • Shift Toward Electric Vehicles (EVs): With increasing environmental awareness, there is growing interest in electric vehicle rentals. Car rental companies are incorporating EVs into their fleets to meet customer preferences for sustainable travel options.
  • Expansion of Ride-Hailing Services: The increasing use of ride-sharing services such as Uber and Lyft is also contributing to the overall demand for car rental services, as these platforms offer an alternative to traditional car ownership.

‘Car Rental Market Growth’ in Vietnam: Rising Tourism and Economic Expansion

Vietnam is seeing robust growth in its car rental market, driven by rising tourism and the country’s expanding economy. As more international and domestic tourists visit cities like Hanoi and Ho Chi Minh City, demand for short-term car rentals is increasing.

Key Developments in Vietnam:

  • Tourism Surge: The recovery of Vietnam’s tourism sector has led to an increase in inbound travelers, many of whom prefer car rentals for greater flexibility.
  • Strategic PartnershipsAvis Vietnam has partnered with Vietnam Airlines to provide discounted car rental services to tourists booking flights, further expanding its customer base.

‘Car Rental Market Opportunities’ in Thailand: Popularity of Road Trips and Tourism Growth

Thailand’s car rental market is benefiting from the popularity of road trips and its thriving tourism sector. With Thailand’s strong international appeal, particularly for tourists seeking to explore its beaches and cultural landmarks, the car rental market is experiencing substantial growth.

Key Developments in Thailand:

  • Increased Tourism: As Thailand continues to be a hotspot for global tourists, particularly from Europe and Asia, the demand for rental vehicles, especially compact and SUV models, is growing.
  • Acquisitions and ExpansionHertz Thailand acquired Thrifty Car Rental in 2023, expanding its market share and diversifying its fleet with a wider range of vehicles, including luxury cars and EVs.

‘Car Rental Market Trends’ in Japan: Technological Advancements and EV Adoption

Japan, one of the world’s largest automotive markets, is seeing a shift toward more technologically advanced and sustainable car rental services. The integration of EVs, as well as the adoption of smart technologies for a seamless rental experience, is leading the way.

Key Developments in Japan:

  • Smart Rental Solutions: Companies like Toyota Rent a Car and Nippon Rent-A-Car are integrating advanced technology such as AI-powered booking systems, self-service kiosks, and automated fleet management.
  • EV Integration: There is a growing trend toward offering electric vehicles in car rental fleets in Japan. Nissan and Honda are collaborating with car rental agencies to offer more EV options, catering to environmentally conscious customers.

‘Car Rental Market Growth’ in South Korea: High Demand for Flexible Rental Services

South Korea’s car rental market is thriving due to increasing urbanization, rising disposable incomes, and the demand for flexible, short-term car rental services, especially in major cities like Seoul and Busan.

Key Developments in South Korea:

  • Urbanization and Mobility Trends: With a growing number of South Koreans moving to urban areas, the demand for convenient and flexible transportation options is increasing.
  • Mergers and AcquisitionsSK Group acquired Lotte Rent-a-Car in 2023, expanding its presence in the car rental market and focusing on the growing demand for digital car rental services.

‘Car Rental Market Updation’ in Singapore: Focus on Sustainability and EV Rentals

In Singapore, the car rental market is being driven by increasing awareness of sustainability and the government’s push toward a greener future. The country’s strong regulatory framework is promoting the adoption of electric vehicles in rental fleets.

Key Developments in Singapore:

  • Government Support for EVs: Singapore’s government offers incentives for car rental companies to incorporate electric vehicles into their fleets, which is driving demand for EV rentals.
  • Corporate ExpansionBlueSG, a subsidiary of Blue Solutions (a part of the Bolloré Group), expanded its electric car rental service across Singapore, increasing the adoption of EVs for both locals and tourists.

‘Car Rental Market Trends’ in the United States: Rise in Domestic Travel and Flexible Rental Services

The U.S. car rental market remains one of the largest and most dynamic markets globally, with increasing domestic travel and a growing preference for flexible, cost-effective rental options.

Key Developments in the US:

  • Domestic Travel Boom: The rise of domestic travel, especially during holiday seasons and long weekends, is propelling the demand for short-term car rentals across the country.
  • Mergers & AcquisitionsEnterprise Holdings acquired National Car Rental in 2024, expanding its fleet and offering more personalized rental services. The company is also focusing on expanding its EV fleet to align with sustainability trends.

‘Car Rental Market Consolidation’ in Europe: Mergers & Acquisitions Drive Industry Growth

Europe’s car rental market is consolidating, with key players expanding their reach through strategic mergers and acquisitions. This consolidation is helping rental agencies streamline their services, enhance their fleets, and increase customer satisfaction.

Key Developments in Europe:

  • Fleet Diversification: Leading European car rental companies like Europcar and Sixt are diversifying their fleets to include more sustainable and high-performance vehicles, including electric and hybrid options.
  • AcquisitionsEuropcar Group acquired Goldcar in 2023, strengthening its position in the budget segment and expanding its fleet to include a larger variety of vehicles for different customer needs.

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Car Rental Business Market Segment Analysis:

by Vehicle Type

Luxury Car
Executive Car
Economy Car
Sports Utility Vehicle (SUVs)
Multi Utility Vehicle (MUVs)

by Application

Local Usage
Airport Transport
Outstation
Other

Transportation options are always expanding based on the type of application. Previously common public transportation is gradually being replaced by ride-sharing, ride-hailing, car-renting, and other alternatives. Car sharing systems are currently gaining popularity because a private vehicle is necessary if you need to travel to a nearby city or to many locations inside the city. In that scenario, it is necessary to rent a car, which is how car rental firms came to be.

by Rental Duration Type

Short Term
Long Term

Short-term and long-term car rental services are available, with the former having the largest share during the course of the predicted period. The short-term vehicle is more advantageous due to its affordability, convenience, and flexibility.

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Car Rental Business Market Key Players are:

Avis Budget Group (US)
Enterprise Holdings Inc (US)
Hertz System, Inc. (US)
Uber Technologies Inc. (US)
1. Budget Rent A Car System, Inc. (US)
2. Dollar Rent A Car (US)
3. Enterprise Holdings Inc. (US)
4. National Car Rental (US)
5. Zipcar, Inc (US)
6. Auto Europe (US)
7. Holiday Autos (US)
8. Torq Car Rental (Canada)
9. Eligo Cars (Canada)
10.Carzonrent India Pvt Ltd. (India)
11.Eco Rent a Car (India)
12.ANI Technologies Pvt. Ltd. (India)
13.ORIX Auto Corporation (Japan)
14.U-DRIVE Luxury Car Rentals (Australia)
15.DriveMyCar Rentals Pty., Ltd. (Australia)
16.LOTTE Rental Co., Ltd. (South Korea)
17.Europcar Mobility Group(France)
18.Sixt SE (Germany)
19.Share Now GmbH (Germany)
20.Goldcar.es (Spain)
21.Autonom Services SA (Romania)
22.Localiza Rent a Car S/A (Brazil)

Get to know about details summary of the report: https://www.maximizemarketresearch.com/market-report/global-car-rental-business-market/112892/

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