Overview and Scope
A catalogue is a type of marketing collateral that lists essential product details that help buyers make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, colour, and customer reviews. The catalog is used in marketing as an effective method to motivate buyers and show them the offerings of a company.
Sizing and Forecast
The catalogue market size has grown exponentially in recent years. It will grow from $75.13 billion in 2023 to $90.31 billion in 2024 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to print dominance, consumer behavior, design and aesthetics.
The catalogue market size is expected to see rapid growth in the next few years. It will grow to $179.81 billion in 2028 at a compound annual growth rate (CAGR) of 18.8%. The growth in the forecast period can be attributed to digital transformation, e-commerce integration, sustainability, mobile accessibility. Major trends in the forecast period include personalization and ai, data analytics, omnichannel integration, mobile-centric approaches, content-rich catalogues, subscription catalogues.
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Segmentation & Regional Insights
The catalogue market covered in this report is segmented –
1) By Type: Paper or Print, Digital
2) By Organization Size: Large Enterprises, Small and Medium-Sized Enterprises
3) By Industry Vertical: Retail and E-commerce, FMCG, BFSI, IT and Telecom, Media and Entertainment, Travel and Hospitality, Other Industrial Verticals
North America was the largest region in the catalogue market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the catalogue market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The surge in the need to enhance customer experience and satisfaction is expected to propel the growth of the catalog market going forward. Customer experience and satisfaction can be referred to as a metric that measures customer satisfaction with respect to a product, service, or experience provided by the company. Catalogues help to improve collaboration with customers, enhance the user experience, and help buyers compare products and decide instantly. For instance, in 2022, according to the Zendesk CX Trends report, a US-based company that provides software-as-a-service products, 81% of consumers say a positive customer service experience increases the chances of another purchase, and 70% of consumers make a purchase decision based on the quality of customer service. Thus, the surge in the need to enhance customer experience and satisfaction is anticipated to propel catalog market growth in the forecast period.
Key Industry Players
Major companies operating in the catalogue market report are Akeneo, Drawtify, Flipp Corporation, FlippingBook, Flipsnack, Bonial, DCatalog, International Business Machines Corporation, Oracle Corporation, SAP SE, Coupa Software Inc., Nordstrom Inc., Patagonia Inc., Euromarket Designs Inc., RH, Wayfair Inc., Birchbox Inc., Conquest Graphics LLC, J. C. Penney Company Inc., Macy’s Inc., Sears Holdings Corporation, FedEx Office Print & Ship Services Inc., Vistaprint NV, Shutterfly Inc., Cabela’s LLC, L. L. Bean Inc., Recreational Equipment Inc. (REI), Dick’s Sporting Goods Inc., Academy Ltd., Sportsman’s Warehouse Inc., Gander Outdoors Inc.
The catalogue market report table of contents includes:
1. Executive Summary
- Catalogue Market Characteristics
- Catalogue Market Trends And Strategies
- Catalogue Market – Macro Economic Scenario
- Global Catalogue Market Size and Growth
- Catalogue Market Segmentation
- Catalogue Market Regional And Country Analysis
……………….
- Key Mergers And Acquisitions In The Catalogue Market
- Catalogue Market Future Outlook and Potential Analysis
- Appendix
List Of Tables :
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Catalogue Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Catalogue Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Catalogue Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
……………..
Table 74: Akeneo Financial Performance
Table 75: Drawtify Financial Performance
Table 76: Flipp Corporation Financial Performance
Table 77: FlippingBook Financial Performance
Table 78: Flipsnack Financial Performance
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