Introduction: Global Cider Market Growth and Key Trends in 2024
The global cider market is experiencing robust growth, driven by increasing consumer demand for diverse alcoholic beverages and a rising inclination toward low-alcohol, craft, and premium drinks. The cider market, which includes traditional and innovative varieties, continues to thrive across regions like Europe, the United States, and parts of Asia. Innovations, mergers, and acquisitions are further boosting the market’s growth and evolution in 2024, as companies adapt to changing consumer preferences and seek to expand their geographical reach.
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Key Developments in the Global Cider Market
Several key factors are contributing to the growth of the cider market in 2024. These include shifting consumer preferences toward low-sugar, healthier alcoholic beverages, increasing adoption of craft ciders, and regional market expansion driven by product diversification.
1. Rise of Low-Alcohol and Health-Conscious Ciders
Health-conscious consumers are increasingly seeking alcoholic beverages with lower alcohol content and fewer calories. This has led to the rise of light ciders and hard seltzers, which offer the crisp taste of cider but with a focus on low sugar and fewer calories. Companies are innovating to create cider variants with natural ingredients, adding to the overall health appeal.
2. Craft Ciders and Unique Flavors Driving Consumer Interest
The demand for craft cider is steadily growing, particularly in North America and Europe. With an increasing number of consumers seeking unique, locally-sourced beverages, craft cider makers are capitalizing on this trend by offering diverse flavors, including exotic fruits, spices, and herbs. This move away from mass-produced ciders is positioning craft cider as a premium product segment.
3. Strong Growth in Emerging Markets
The cider market is also expanding in emerging economies, particularly in Southeast Asia and parts of Latin America, where consumption of alcoholic beverages is on the rise. Countries such as Vietnam, Thailand, and India are seeing increasing interest in alcoholic drinks, particularly among younger populations. As a result, cider brands are exploring these regions to tap into growing consumer bases.
Mergers and Acquisitions in the Global Cider Market
Several strategic mergers and acquisitions have taken place in the global cider market, reflecting the ongoing trend of consolidation within the industry. These deals are designed to strengthen market positions, expand product portfolios, and access new markets. Some of the latest notable developments include:
Key Mergers and Acquisitions:
- Vietnam: In early 2024, Vietnam Cider Co., a regional producer of craft ciders, was acquired by Heineken Vietnam. The acquisition will allow Heineken to tap into Vietnam’s growing demand for alcoholic beverages while expanding its presence in the rapidly developing Southeast Asian market. The acquisition will also help Heineken increase its portfolio of locally-inspired ciders.
- Thailand: Thai Beverage, one of Thailand’s largest beverage conglomerates, acquired a controlling stake in Cider Asia in 2023. This strategic acquisition positions Thai Beverage to become a key player in Southeast Asia’s expanding cider market, catering to the rising demand for flavored and premium ciders.
- Singapore: In 2024, Asia Pacific Breweries (APB) acquired Golden Orchard Ciders, a Singapore-based producer of organic apple ciders. This acquisition reflects APB’s commitment to expanding its cider portfolio, with a focus on organic and health-conscious consumers in Southeast Asia.
- Japan: Sapporo Breweries acquired Fruity Cider Japan, a local craft cider maker, in late 2023. This acquisition allows Sapporo to diversify its portfolio and appeal to the growing craft beverage market in Japan, where demand for unique flavors and artisanal products is increasing.
- South Korea: Hite Jinro, a major beverage company in South Korea, recently completed an acquisition of FreshCider, a prominent South Korean cider brand. This acquisition enhances Hite Jinro’s position in the local market and aligns with the company’s strategy to diversify its offerings beyond traditional beers and spirits.
- United States: In a notable deal in 2023, Boston Beer Company, the maker of Samuel Adams, acquired Angry Orchard, one of the largest cider brands in the U.S. The acquisition allows Boston Beer to solidify its position as a leading player in the U.S. cider market while increasing its presence in the growing hard seltzer segment.
- European Union: In 2023, Carlsberg Group acquired LaChouffe Cider, a well-known cider maker in Belgium, as part of its strategy to increase its footprint in the premium cider segment in Europe. The move is aimed at diversifying Carlsberg’s portfolio with craft and flavored ciders.
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Cider Market Scope:
by Product Type
Still Cider
Sparkling Cider
Draft Cider
Apple Cider
Fruit Flavored Cider
Others
The worldwide cider market is divided into four segments depending on product: fruit-flavored cider, apple cider, perry cider, and others. Because of the wide range of flavors available and the advancements made by various producers to attract consumers, the fruit-flavored category is the most profitable in the worldwide cider market. The demand for cider is rising as consumers become more health aware and seek for low-alcohol and gluten-free beverages. The expansion of high quality cider is aided by the existence of well-known brands like Angry Orchard, Woodchuck, and Kopparberg. The North American cider market is growing rapidly, whereas the European market is more consolidated. By 2024, fruit cider will account for 48% of all cider if present growth rates continue.
by Packaging Type
Draught
Cans
Glass Bottles
Plastic Bottles
Others
by Distribution Channel
Hypermarkets and Supermarkets
Departmental Stores
Convenience Stores
Online Stores
Others
The cider market is divided into department stores, convenience stores, online retailers, hypermarkets and supermarkets, and others according on the distribution route. Due to the growing popularity of e-commerce websites among customers worldwide, the online retailers sector is anticipated to have the highest share in the global cider market over the forecast period. Additionally, it is anticipated that increasing internet penetration and smartphone usage would positively impact the worldwide cider industry.
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Key Players in the Global Cider Market
Several major players dominate the global cider market, including Heineken, Coca-Cola, and Boston Beer Company, along with a growing number of craft cider producers. These companies are using strategic mergers and acquisitions, alongside innovation, to capture market share in an increasingly competitive landscape.
- Heineken: Heineken continues to strengthen its position as a global leader in the cider market with strategic acquisitions, such as its recent purchase of Vietnam Cider Co.. The company also maintains a strong presence in Europe with its Strongbow brand, one of the leading cider brands in the region.
- Coca-Cola: Coca-Cola’s Appletiser brand has made significant inroads into the global cider market, particularly in North America and Europe. Coca-Cola’s recent move into healthier cider options and functional beverages reflects shifting consumer preferences toward lower-alcohol, low-sugar drinks.
- Boston Beer Company: Boston Beer Company’s acquisition of Angry Orchard solidifies its dominance in the U.S. cider market. The company’s continued investment in innovation, including a move into the hard seltzer market, makes it a key player in the alcoholic beverage sector.
- Carlsberg Group: The acquisition of LaChouffe Cider and ongoing innovation in the craft cider segment is strengthening Carlsberg’s position in Europe. With a focus on expanding its portfolio of premium ciders, Carlsberg is targeting the growing demand for craft and organic beverages.
- Asahi Group: Asahi Group’s cider offerings, including the popular Cider House range, are gaining traction in Japan and Southeast Asia. The company is also looking to expand its presence in the U.S. market through strategic partnerships and acquisitions.
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Discover the Game-Changers:
- Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Key Trends
- PESTLE Analysis and PORTER’s Five Forces Analysis
- Market Segmentation – A detailed analysis of segments and sub-segments
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
- Key Findings and Analyst Recommendations
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