Expanding television viewership base, availability of a wide array of products, and effective marketing and advertising strategies to drive MENA teleshopping market through 2023
According to a report released by TechSci Research, “MENA Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 – 2023”, the Middle East and North Africa teleshopping market is forecast to reach $ 245 million by 2023. Growth in the market is expected to be driven by increasing population of expats, availability of products tailored to the needs of the consumers, and growing presence of teleshopping companies on other media platforms such as social networking websites, online streaming services, etc. Moreover, deployment of effective marketing and advertising strategies by teleshopping companies to attract consumers is also anticipated to aid the region’s teleshopping market during forecast period.
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According to the United Nations, the number of internet users in the MENA region is growing at a rapid pace, thereby further driving the region’s teleshopping market through orders on the internet. Cash on Delivery (COD) is the most preferred payment option in the Middle East and North Africa teleshopping market, as consumers in the region are cautious due to rising number of frauds happening through online transactions such as debit/credit cards, online mobile wallets, etc. Saudi Arabia, Israel and the UAE account for a major share in the region’s teleshopping market, owing to high demand and growing acceptance of the products sold by teleshopping companies.
“The teleshopping market in MENA is gaining popularity and experiencing a steady growth on account of increasing penetration of television and internet in the region. Moreover, effective product demonstrations and availability of tailored products, deals and discounts coupled with rising per capita income of the consumers are anticipated to positively influence the region’s teleshopping market in the ensuing years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
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“MENA Teleshopping Market By Operation Type, By Category, By Payment Mode, By Source of Order, By Country, Competition Forecast & Opportunities, 2013 – 2023” has evaluated the future growth potential of teleshopping market and provides statistics and information on market structure, size, share and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the MENA teleshopping market.
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