Overview and Scope
Content analytics identify a group of technologies that analyze user behaviour in consuming and interacting with content, such as documents, news websites, customer chats (both audio and text), and social network discussions, to provide answers to particular questions. Content analytics are used to determine a person, group, or organization’s intentions, priorities, or communication patterns to describe the attitudes and actions people take in response to messages.
Sizing and Forecast
The content analytics market size has grown exponentially in recent years. It will grow from $5.21 billion in 2023 to $6.43 billion in 2024 at a compound annual growth rate (CAGR) of 23.5%. The growth in the historic period can be attributed to explosion of digital content, need for actionable insights, content personalization requirements, rise of social media and user-generated content, content marketing roi.
The content analytics market size is expected to see exponential growth in the next few years. It will grow to $14.53 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to focus on video and multimedia analytics, dynamic content personalization, content quality assessment, data governance and privacy concerns, content performance attribution.. Major trends in the forecast period include focus on natural language processing (nlp), real-time content analytics, multichannel content analysis, augmented analytics for business users, predictive analytics for content trends.
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Segmentation & Regional Insights
The content analytics market covered in this report is segmented –
1) By Deployment Type: On-Premise, Cloud
2) By Application: Text Analytics, Video Analytics, Social Media Analytics, Speech Analytics, Other Applications
3) By End User: BFSI, Healthcare, Retail and Consumer Goods, IT and Telecom, Other End Users
North America was the largest region in the content analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
An increase in the number of social media activities is expected to propel the growth of the content analytics market going forward. Social media is referred to as websites and platforms that emphasize communication, community-based input, engagement, content-sharing, and collaboration. Several tech-enabled activities such as Blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews, and many other things can be considered forms of social media. The content created from social media is analyzed by social media analytics to support business decisions and measure the performance of actions. This leads to an increase in the demand for the content analytics market. For instance, according to Search Engine Journal, a US-based technology transformation, and media company, in 2022, globally there are 4.55 billion active social media users and in 2021, 84% percent of US citizens used social media. Therefore, rising demand for a number of activities is propelling the content analytics market.
Key Industry Players
Major companies operating in the content analytics market report are International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems Inc., Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software India Pvt. Ltd., Genesys Cloud Services Inc., ABBYY Solutions Ltd., Attensity Group Inc., Brandwatch, Claritics Inc., Crimson Hexagon Inc., Expert System S.p.A., Hewlett Packard Enterprise Company, Inbenta Technologies Inc., KANA Software Inc., Kapow Inc., Lexalytics Inc., Lithium Technologies Inc., NetBase Solutions Inc., NewsCred Inc., Nuance Communications Inc., OpenAmplify Ltd., QlikTech International AB, SDL plc, Socialbakers Ltd., Sysomos Inc., Teradata Corporation, Daedalus Text Mining S.L., Textkernel BV, Unmetric Inc., Visible Technologies Inc., Webtrends Inc., ZoomInfo Technologies LLC
The content analytics market report table of contents includes:
1. Executive Summary
2. Content Analytics Market Characteristics
3. Content Analytics Market Trends And Strategies
4. Content Analytics Market – Macro Economic Scenario
5. Global Content Analytics Market Size and Growth
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26. South America Content Analytics Market
27. Brazil Content Analytics Market
28. Middle East Content Analytics Market
29. Africa Content Analytics Market
30. Content Analytics Market Competitive Landscape And Company Profiles
Top Major Players:
- International Business Machine Corporation
- Oracle Corporation
- Adobe Systems Inc
- Clarabridge Inc
- Interactive Intelligence Group Inc
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