Overview and Scope
Content intelligence refers to the use of technology and tools to analyze and extract meaningful insights from various forms of digital content. The goal of content intelligence is to enhance decision-making, improve user experiences, and optimize content creation and delivery processes.
Sizing and Forecast
The content intelligence market size has grown exponentially in recent years. It will grow from $1.46 billion in 2023 to $1.91 billion in 2024 at a compound annual growth rate (CAGR) of 30.8%. The growth in the historic period can be attributed to increasing mobile penetration, rising consumer expectations, integration with social media, e-commerce boom, security and trust measures.
The content intelligence market size is expected to see exponential growth in the next few years. It will grow to $5.51 billion in 2028 at a compound annual growth rate (CAGR) of 30.3%. The growth in the forecast period can be attributed to ai advancements, rise of voice assistants, omnichannel integration, global expansion, augmented reality (AR) integration. Major trends in the forecast period include personalization technologies, technological advancements, multichannel integration, personalization and context awareness, chatbots and virtual assistants.
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The content intelligence market covered in this report is segmented –
1) By Component: Solution, Services
2) By Deployment: Cloud, On-Premise, Hybrid
3) By Organization Size: Small And Medium Sized Enterprises, Large Enterprises
4) By End-User Vertical: Media And Entertainment, Government And Public Sector, Banking, Financial Services And insurance, Information Technology And Telecom, Manufacturing, Healthcare And Lifesciences, Retail, Other End Users
North America was the largest region in the contenet intelligence market in 2023. The regions covered in the content intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing digital economy is expected to propel the growth of the content intelligence market going forward. The digital economy refers to an economic system that is primarily based on digital technologies, information, and data. Content intelligence is used in the digital economy to enable businesses to create more targeted, efficient, and user-centric content strategies by leveraging data-driven insights for improved decision-making and performance. For instance, in April 2021, according to The Bureau of Economic Analysis, a US-based government agency that provides official macroeconomics, the gross output for digital services increased by 9.8% in 2021 from 2020. Therefore, the increasing digital economy drives the content intelligence market.
Key Industry Players
Major companies operating in the content intelligence market report are International Business Machines Corporation, Salesforce Inc., Adobe Inc., OpenText Corporation, Criteo, HubSpot Inc., Qualtrics, ZoomInfo Technologies Inc., Meltwater, Comscore Inc., Semrush Holdings Inc., Demandbase Inc., Sprout Social Inc., Khoros LLC, Brandwatch, ABBYY, Emplifi Inc., Drift.com Inc., M-Files Corporation, Automattic Inc., Lucidworks, FirstUp Inc., Contentful, Acrolinx GmbH, Knotch, Scoop.it, Infermedica, ClearPoint Strategy, Curata Inc., Exceed.ai, Ceralytics
The content intelligence market report table of contents includes:
1. Executive Summary
2. Content Intelligence Market Characteristics
3. Content Intelligence Market Trends And Strategies
4. Content Intelligence Market – Macro Economic Scenario
5. Global Content Intelligence Market Size and Growth
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32. Global Content Intelligence Market Competitive Benchmarking
33. Global Content Intelligence Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Content Intelligence Market
35. Content Intelligence Market Future Outlook and Potential Analysis
36. Appendix
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