The Content Marketing Software Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Content Marketing Software Global Market Report 2024, The content marketing software market size has grown exponentially in recent years. It will grow from $7.84 billion in 2023 to $9.45 billion in 2024 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to digital marketing evolution, demand for targeted content, social media influence, seo and search engine algorithms, brand storytelling emphasis..
The content marketing software market size is expected to see rapid growth in the next few years. It will grow to $18.79 billion in 2028 at a compound annual growth rate (CAGR) of 18.7%. The growth in the forecast period can be attributed to content personalization trends, rise of video content, data analytics integration, influencer marketing strategies, global market expansion.. Major trends in the forecast period include shift towards user-generated content platforms, expansion of video content marketing solutions, personalization and targeted content delivery, integration with e-commerce platforms, adoption of content distribution automation..
The increase in digitalization is expected to propel the growth of the content marketing software market going forward. Digitalization refers to the process of moving from a traditional business model to a digital one by using the latest digital technologies. Digitalization drives content marketing platforms that help marketers capture leads, awareness, and revenue from their content. For instance, in 2021, according to Forbes, a US-based business magazine, 50% of enterprises planned to spend more on AI and machine learning, a type of digital technology, and 20% of enterprises increased their budgets. Therefore, the increase in digitalization is driving the content marketing software market.
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The content marketing software market covered in this report is segmented –
1) By Component: Software, Services
2) By Content Type: Social Media, Blogs, Videos, Infographics, Other Content Type
3) By Application: Content Creation, Content Analytics, Content Curation, Content Distribution, Campaign Management
4) By End-Use: Automotive, Health care, Agriculture, Manufacturing, Power and Energy, Other End Use
Technological advancements are a key trend gaining popularity in content marketing software. Major companies operating in the market are advancing toward the use of artificial intelligence to gain a competitive edge in the market. For instance, in February 2023, Scalenut, an India-based AI-powered organic marketing platform, launched an AI model and a full-stack content platform for SEO content creation. The platform is designed to assist content creators in scaling their efforts, from ideation to content creation. It offers features such as identifying keyword clusters, creating content briefs, and optimizing content for higher search rankings. The platform also provides AI-guided writing tools, AI-generated content, and a content optimizer tool to improve search engine ranking.
The content marketing software market report table of contents includes:
1. Executive Summary
2. Content Marketing Software Market Characteristics
3. Content Marketing Software Market Trends And Strategies
4. Content Marketing Software Market – Macro Economic Scenario
5. Global Content Marketing Software Market Size and Growth
….
31. Global Content Marketing Software Market Competitive Benchmarking
32. Global Content Marketing Software Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Content Marketing Software Market
34. Content Marketing Software Market Future Outlook and Potential Analysis
35. Appendix
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