Overview and Scope
The content recommendation engine is a platform that uses data collection, data storage, data analysis, and data filtering to provide personalized content and suggestions to website visitors to optimize their experience, which leads to increased viewership and purchases. The content recommendation engine is used for predicting user behavior based on user visits to a website or user profile and then recommending content, products, or services a customer is likely to consume or engage with.
Sizing and Forecast
The content recommendation engine market size has grown exponentially in recent years. It will grow from $5.95 billion in 2023 to $8.08 billion in 2024 at a compound annual growth rate (CAGR) of 35.7%. The growth in the historic period can be attributed to increasing volume of digital content, user engagement and retention, personalization trends, competition in streaming services.
The content recommendation engine market size is expected to see exponential growth in the next few years. It will grow to $28.19 billion in 2028 at a compound annual growth rate (CAGR) of 36.7%. The growth in the forecast period can be attributed to cross-platform integration, integration with voice and conversational interfaces, ai explainability and transparency, contextual recommendations, enhanced privacy measures, dynamic user profiles. Major trends in the forecast period include rise of personalization, data analytics and machine learning advances, integration with streaming platforms, cross-platform recommendations, context-aware recommendations.
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Segmentation & Regional Insights
The content recommendation engine market covered in this report is segmented –
1) By Component: Solution, Service
2) By Filtering Approach: Collaborative Filtering, Content-Based Filtering, Hybrid Filtering
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Vertical: E-Commerce, Media, Entertainment, And Gaming, Retail And Consumer Goods, Hospitality, IT And Telecommunication, BFSI, Education And Training, Healthcare And Pharmaceutical, Other Verticals
North America was the largest region in the content recommendation engine market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the content recommendation engine market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rapid digitalization is expected to propel the growth of the content recommendation engine market. Digitalization is the use of various digital technologies and the increase in digital access to change a business model and value-producing opportunities to generate high revenue. For instance, in March 2023, according to the International Energy Agency (IEA), a France-based intergovernmental organization, in advanced economies, the level of digitalization, on average, increased by 6%. Notably, in sectors with greater digitalization, there was a substantial reduction of 20% in labor productivity losses when comparing the 75th percentile to the 25th percentile of digitalization levels. Content recommendation engines are widely used in many firms to optimize business operations and attract maximum customers, improve customer engagement and drive higher revenues. According to the article published by Barilliance Ltd., an Israel-based company that provides personalized solutions for e-commerce platforms and email marketing, in September 2021, approximately 31% of e-commerce revenue is generated from product recommendations. Therefore, rapid digitalization in businesses is driving the content recommendation engine market growth.
Key Industry Players
Major companies operating in the content recommendation engine market report are International Business Machines Corporation (IBM), Amazon Web Services Inc, RevContent, Taboola, Outbrain Inc, Cxense ASA, Dynamic Yield Ltd, Curata Inc., Adobe Systems Inc., Salesforce. com Inc., Kibo Commerce, BloomReach Inc., Certona Corporation, RichRelevance Inc., Reflektion Inc., Barilliance Inc., Strands Labs Inc., Qubit Digital Ltd., ThinkAnalytics Ltd., Episerver Inc., Uberflip, Acquia Inc., Sailthru Inc., Zeta Global, Monetate Inc., Emarsys eMarketing Systems AG, IgnitionOne Inc., Boxever Ltd., BlueConic Inc., Sitecore Corporation A/S
The content recommendation engine market report table of contents includes:
1. Executive Summar
2. Content Recommendation Engine Market Characteristics
3. Content Recommendation Engine Market Trends And Strategies
4. Content Recommendation Engine Market – Macro Economic Scenario
5. Global Content Recommendation Engine Market Size and Growth
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26. South America Content Recommendation Engine Market
27. Brazil Content Recommendation Engine Market
28. Middle East Content Recommendation Engine Market
29. Africa Content Recommendation Engine Market
30. Content Recommendation Engine Market Competitive Landscape And Company Profiles
Top Major Players:
- International Business Machines Corporation (IBM)
- Amazon Web Services Inc
- RevContent
- Taboola
- Outbrain Inc
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