Overview and Scope
Corporate gifting refers to the practice of giving gifts by a business or organization to its employees, clients, customers, partners, or other stakeholders as a gesture of appreciation, goodwill, or to mark special occasions. The goal of corporate gifting is to build and strengthen relationships, show appreciation, boost morale, and create positive brand associations.
Sizing and Forecast
The corporate gifting market size has grown strongly in recent years. It will grow from $765.46 billion in 2023 to $839.57 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to corporate relationship building, recognition and appreciation, branding and marketing, occasion-based gifting, competitive edge.
The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1157.01 billion in 2028 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to sustainability and ethical gifting, virtual and remote work trends, globalization impact, health and wellness focus, data analytics in gifting strategies. Major trends in the forecast period include innovations in packaging, customization and personalization, technology-driven gifting solutions, focus on eco-friendly and sustainable gifts, artisanal and locally sourced products, inclusive and diverse gift selection.
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Segmentation & Regional Insights
The corporate gifting market covered in this report is segmented –
1) By Type: Practical Swag Gifts, Food, Personalized Clothing Item, eGift Card, Experience (Airfare or Concert Tickets), Other Types
2) By Sales Channel: Direct Channel, Distribution Channel
3) By Application: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
North America was the largest region in the corporate gifting market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate gifting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increasing use of gift cards is expected to propel the growth of the corporate gifting market going forward. Gift cards refer to prepaid cards or vouchers that contain a specific monetary value, allowing the holder to purchase goods or services up to the card’s stored value from the issuing retailer or business. Gift cards provide flexibility for recipients to choose items or experiences that suit their preferences, making them suitable for corporate gifting programs. For instance, in August 2023, according to Gift Rabbit, a US-based affiliate marketing website, gift card sales increased by 22% in 2021 compared to 2020. Further, by 2025, the number of businesses offering gift cards is expected to increase by 23%. Therefore, the increasing use of gift cards will drive the growth of the corporate gifting market.
Key Industry Players
Major companies operating in the corporate gifting market report are Walmart Inc., Zara, Proforma Company, 4imprint Group plc, BIC Graphic SA, CustomInk LLC, Tervis Tumbler Company, Staples Promotional Products, ePromos Promotional Products Inc., The Gem Group Inc, Quality Logo Products Inc., Crown Trophy Inc., R.S. Owens And Company, Sweda Company LLC, Swag.com Inc., Shenzhen Osea Technology Co. Ltd., The Magnet Group, Ever Rich Gift Limited, Logo Emblem Industries Co. Ltd, NINGBO WILSHINE STATIONERY CO. LTD., Pujiang AF Crystal Craft Co. Ltd., Crest Craft Company , Farfromboring Promotions LLC, LION PROMOTIONAL GIFT CO. LIMITED, Quanzhou Changyi Crafts Gifts Limited</b
The corporate gifting market report table of contents includes:
1. Executive Summary
2. Corporate Gifting Market Characteristics
3. Corporate Gifting Market Trends And Strategies
4. Corporate Gifting Market – Macro Economic Scenario
5. Global Corporate Gifting Market Size and Growth
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32. Global Corporate Gifting Market Competitive Benchmarking
33. Global Corporate Gifting Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Corporate Gifting Market
35. Corporate Gifting Market Future Outlook and Potential Analysis
36. Appendix
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