Global Crowdfunding Market : Introduction
Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture.
Crowdfunding makes use of the easy accessibility of wide-spread networks of people through social media and crowdfunding websites to bring investors and entrepreneurs together with the potential to strengthen the entrepreneurship by expanding the pool of investors beyond the traditional circle of owners, relatives, and venture capitalists.
Crowdfunding has created a platform for entrepreneurs to raise hundreds of thousands or millions of dollars from anyone with money to invest.
Crowdfunding provides a forum to anyone with an idea to pitch it in front of waiting investors.
Global Crowdfunding Market: Overview
The global crowdfunding market was worth USD 13.35 Billion in 2022 and is poised to amplify at a CAGR of 11.7%, thereby amassing a valuation of USD 25.93 Billion by 2030.
The social media platforms are acting as a free of cost promotion resources for crowdfunding organization to have a global reach to audiences.
It has authorized the companies to make their pre-selling and marketing for products at more convenience.
Hence, the active crowdfunding campaigns on social media are propelled to further drive the crowdfunding market’s growth in the coming future.
Crowdfunding implies soliciting many small amounts of money from an undefined group of people known as the crowd.
Crowdfunding platforms could be inter-medial between donors and beneficiaries. This intermediary could exploit a plethora of marketing techniques to influence the behaviour of the potential donor.
Therefore, it is important to look for the influencing factors that are being used on crowdfunding platforms such as social media platforms for raising funds.
Key Trends: Growth Determinants and Challenges
Reward-based Crowdfunding is Expected to Grow Significantly
Reward-based crowdfunding is where the company raise pre-seed and seed capital through an online platform and offers investors a gift or “”perk”” for their financial contribution.
It is considered pre-sales, in which individual or projects, or the companies, raise funding from bankers, who then receive a non-monetary reward.
This provides the companies to engage a build on an existing network and solicit than can be leveraged later. This kind of crowdfunding is usually suitable for early-stage companies or a specific project.
Australia-based start-up – Okra Solar, which has been piloting its “”plug-and-play smart controller”” to facilitates power-sharing by neighbours.
The company has mentioned if it launched a reward-based crowdfunding campaign to complete the small-scale pilot to prove the technology.
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Competitive Landscape:
- AngelList Holdings, LLC
- CircleUp Network Inc.
- ConnectionPoint Systems Inc.
- Crowdcube Ltd.
- Crowdfunder Ltd.
- DonorsChoose
- FUELADREAM Online Ventures Pvt. Ltd.
- Fundable LLC
- Fundrise LLC
- GoFundMe Inc.
- Indiegogo Inc.
- ioby
- Ketto Online Ventures Pvt. Ltd.
- Kickstarter PBC
- Milaap Social Ventures India Pvt. Ltd.
- Patreon Inc.
- RealCrowd Inc.
- Seedrs Ltd.
- org Pty Ltd.
- Kiva Microfunds
Segmental Analysis of Global Crowdfunding Market:
Based on Product
- Awards-based Crowdfunding
- Crowdfunding Auctions
- Donations
- Equity Crowdfunding
Based End-User
- Product
- Healthcare
- Cultural
- Technology
Based on Region
- North America
- Europe
- Asia-pacific
- Middle East and Africa
- Latin America
APAC will account for 63% of market growth. In APAC, China and Australia are the most important markets for global crowdfunding. The market in this region will increase at a quicker rate than the market in other regions.
Furthermore, increased Internet and smartphone usage will aid global crowdfunding market growth in APAC. This market research report includes thorough information on competitor intelligence, marketing gaps, and geographical potential for suppliers, all of which will aid in the development of effective business plans.
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Major Developments:
- In May 2020 – BuildHer, a UK-based crowdfunding platform for women of black origin, officially launched its service. Founded in 2018, BuildHer claims it equips disadvantaged young women in Kenya with accredited construction skills, leading to greater financial prosperity, changing male attitudes, and promoting gender equality within the construction industry.
- In April 2020 – Aescuvest international GmbH, a leading crowdfunding platform powered by EIT Health in their Call4Ideas Campaign, aims to help start-ups and researchers work towards flattening the curve of COVID-19, accelerating their entry to the market.
Major questions answered in the report:
- What are the major growth factors, recent trends and challenges in the global crowdfunding market?
- Which region accounts for the largest revenue share in the global crowdfunding market?
- Which top companies are contributing in the growth of global crowdfunding market?
Key takeaways from the report:
- Deep-insights on regional analysis of the crowdfunding market.
- Challenges, trends and growth factors
- The global crowdfunding market was worth USD 13.35 Billion in 2022 and is poised to amplify at a CAGR of 11.7%, thereby amassing a valuation of USD 25.93 Billion by 2030.
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