The cruelty-free makeup market size is expected to see strong growth in the next few years. It will grow to $8.37 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to expanding health-conscious consumer base, plant-based alternatives integration, global dietary shifts, diverse product applications, clean and sustainable sourcing. Major trends in the forecast period include globalization of food preferences, innovation in product formulations, innovations in dairy processing technologies, e-commerce and direct-to-consumer trends, focus on sustainable and ethical practices.
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Segmentation & Regional Insights
The cruelty-free makeup market covered in this report is segmented –
1) By Product Type: Cruelty Free Facial Makeup, Cruelty Free Eye Makeup, Cruelty Free Lip Makeup, Cruelty Free Nail Makeup
2) By Customer Orientation: Women, Unisex, Men, Kids
3) By Sales Channel: Modern Trade, Specialty Store, Salons And Spa, Departmental Stores, Convenience Stores, Online Stores
North America was the largest region in the cruelty-free makeup market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cruelty-free makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Rising consumer focus on sustainability and natural ingredients is expected to propel the growth of the cruelty-free makeup market. Sustainability and natural ingredients in cruelty-free makeup refer to a beauty product category that prioritizes ethical and environmentally conscious principles. The increasing consumer emphasis on sustainability and natural ingredients is steering the demand for cruelty-free makeup, as individuals seek beauty products aligned with ethical values, minimal environmental impact, and a preference for eco-conscious choices. For instance, in January 2024, according to the CBI Ministry of Foreign Affairs, a Netherlands-based government organization, demand for natural ingredients increased for cosmetics in Europe from $1.12 million (€1.03 million) in 2021 to $1.38 million (€1.27 million) in 2022. Therefore, the rise in consumer focus on sustainability and natural ingredients is driving the growth of the cruelty-free makeup market.
Key Industry Players
Major companies operating in the cruelty-free makeup market report are Unilever plc, L’Oreal S.A., Estée Lauder Companies Inc., Ulta Beauty Inc., bareMinerals, e.l.f. Beauty Inc., Tarte Inc., Kendo Holdings Inc., Juice Beauty, A.W. Faber-Castell Cosmetics GmbH, Axiology Beauty, theBalm Cosmetics, Milani Cosmetics, Pacifica Beauty LLC, Urban Decay Cosmetics LLC, Ere Perez Natural Cosmetics Pty Ltd., Gabriel Cosmetics Inc., Au Naturale Cosmetics, Catrice Cosmetics, blinc, Absolution Cosmetics, Clove + Hallow LLC, Lily Lolo, Elate Cosmetics, MO MI BEAUTY, Anastasia Beverly Hills, Hynt Beauty, Gressa Skin, Inika Organic, Emma Jean Cosmetics Inc.
The cruelty-free makeup market report table of contents includes:
1. Executive Summary
2. Cruelty-Free Makeup Market Characteristics
3. Cruelty-Free Makeup Market Trends And Strategies
4. Cruelty-Free Makeup Market – Macro Economic Scenario
5. Global Cruelty-Free Makeup Market Size and Growth
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32. Global Cruelty-Free Makeup Market Competitive Benchmarking
33. Global Cruelty-Free Makeup Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Cruelty-Free Makeup Market
35. Cruelty-Free Makeup Market Future Outlook and Potential Analysis
36. Appendix
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