The Customer Journey Mapping Software by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
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According to The Business Research Company’s Customer Journey Mapping Software, The customer journey mapping software market size has grown rapidly in recent years. It will grow from $12.39 billion in 2023 to $14.51 billion in 2024 at a compound annual growth rate (CAGR) of 17.1%. The growth in the historic period can be attributed to shifting customer-centric focus, digital transformation, rise of omnichannel marketing, data-driven insights, improved understanding of customer behavior..
The customer journey mapping software market size is expected to see rapid growth in the next few years. It will grow to $28.47 billion in 2028 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to adoption of ai and predictive analytics, demand for personalization, cross-functional collaboration, increased competition and differentiation, focus on customer retention and loyalty.. Major trends in the forecast period include emotional journey mapping, integration with crm systems, emphasis on customer retention, mobile-centric capabilities, collaborative workflows..
Increasing focus on improving data quality and security of customer data is expected to propel the growth of the customer journey mapping software market going forward. Data quality measures the condition of data, relying on factors such as how useful it is to the specific purpose, completeness, accuracy, timeliness, consistency, validity, and uniqueness. Customer journey mapping would tell the story of the customer’s experience from start to finish from initial contact, by the process of engagement, and into a long-term relationship, by giving critical information about key interactions along the way. For instance, in 2022, According to the O’Reilly AI Adoption in the Enterprise 2022 report, 48% of respondents use data analysis, machine learning, or AI tools to address data quality issues. Therefore, the increasing focus on improving data quality and security of customer data is driving the customer journey mapping software market growth.
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The customer journey mapping software market covered in this report is segmented –
1) By Component: Software, Services, Consulting Services
2) By Organization Size: Small and Medium Enterprises, Large Enterprises
3) By Deployment: On-Premise, Cloud-based
4) By End Users: BFSI, Retail And Consumer Goods, Media And Entertainment, Healthcare And Pharmaceutical, Automotive, IT And Telecommunication, Travel And Hospitality, Education, Other End Users
Innovative customer data platforms are a key trend gaining popularity in the customer journey mapping market. Major market players operating in customer journey mapping software focus on developing innovative customer data platforms such as behavior-tracking software that significantly assist in providing a more personalized customer experience. For instance, in May 2022, Amplitude, Inc., a US-based company operating in customer journey mapping software launched Amplitude CDP. This platform consists of unique features such as the first insights-driven customer data platform in the market, eliminating the requirement to integrate with outside analytics providers by collecting and analyzing data on its platform for product analytics.
The customer journey mapping software market report table of contents includes:
- Executive Summary
- Customer Journey Mapping Software Market Characteristics
- Customer Journey Mapping Software Market Trends And Strategies
- Customer Journey Mapping Software Market – Macro Economic Scenario
- Global Customer Journey Mapping Software Market Size and Growth
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- Global Customer Journey Mapping Software Market Competitive Benchmarking
- Global Customer Journey Mapping Software Market Competitive Dashboard
- Key Mergers And Acquisitions In The Customer Journey Mapping Software Market
- Customer Journey Mapping Software Market Future Outlook and Potential Analysis
- Appendix
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