Overview and Scope
Cut flowers refers to flowers that have been cut from their bearing plant that are produced under cover or in field operations. It is used for decorative or ornamental purposes.
Sizing and Forecast
The cut flowers market size has grown strongly in recent years. It will grow from $33.83 billion in 2023 to $35.73 billion in 2024 at a compound annual growth rate (CAGR) of 5.6%. The growth in the historic period can be attributed to cultural and social traditions, floral gifting practices, globalization and supply chain development, expansion of floriculture industry, rise of e-commerce platforms.
The cut flowers market size is expected to see strong growth in the next few years. It will grow to $43.97 billion in 2028 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to rising demand for sustainable and local products, evolving consumer preferences for online purchases, customization and personalization, health and wellness, partnerships with florists and retailers. Major trends in the forecast period include technological advancements in cultivation, innovations in flower varieties and genetics, rise in online flower purchases, popularity of locally grown flowers, increased focus on flower longevity.
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Segmentation & Regional Insights
The cut flowers market covered in this report is segmented –
1) By Flower Type: Rose, Chrysanthemum, Carnation, Gerbera, Lilium, Other Flower Types
2) By Application: Personal Use, Parties And Special Days, Wedding And Mega Cultural Events, Welcoming And Greeting, Conference And Activities, Other Applications
3) By Distribution Channel: Supermarkets And Hypermarkets, Specialty Store Or Florists, Online Retail, Other Distribution Channels
Europe was the largest region in the cut flowers market in 2023. The regions covered in the cut flowers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rising demand for cut flowers for decorative purposes is expected to propel the growth of the cut flowers market going forward. Cut flowers for decorative purposes refer to flowers that are grown specifically to be cut and used in various decorative applications, such as floral arrangements, bouquets, and centerpieces. As more consumers purchase cut flowers for decorative purposes for floral arrangements, bouquets, and centerpieces, the demand for cut flowers is increasing which will boost the market. For instance, in January 2022, according to the report published by the International Association of Horticultural Producers (AIPH), a UK-based trade association dedicated to promoting horticultural producers, the global cut flower industry experienced an overall growth of 40% between 2015 and 2020. Therefore, the rising demand for cut flowers for decorative purposes will increase the demand for the cut flowers.
Key Industry Players
Major companies operating in the cut flowers market report are Syngenta Flowers, Flower Auction Aalsmeer, Flamingo Horticulture Holdings Limited, Sher Holland BV, Selecta One Group, MultiFlora Ltd., Dümmen Orange Holding B.V., Red Lands Roses Ltd., Washington Bulb Company Incorporated, Soex Flora Group B.V., David Austin Roses Limited, Royal Van Zanten, Dos Gringos LLC, Esmeralda Farms Inc., Oserian Development Company Limited, The Queen’s Flowers SAS, Selecta Cut Flowers SAU, Kariki Limited, Karen Roses Ltd., Florius Flowers, James Finlay & Co., Marginpar B.V., Rosebud Holdings Limited, Afriflora Sher Ethiopia plc, Florance Flora LLP, Beekenkamp Group, Karuturi Global Limited, Kwekerij De Ruiter, Ambuja Flower Farm
The cut flowers market report table of contents includes:
1. Executive Summary
2. Cut Flowers Market Characteristics
3. Cut Flowers Market Trends And Strategies
4. Cut Flowers Market – Macro Economic Scenario
5. Global Cut Flowers Market Size and Growth
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32. Global Cut Flowers Market Competitive Benchmarking
33. Global Cut Flowers Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Cut Flowers Market
35. Cut Flowers Market Future Outlook and Potential Analysis
36. Appendix
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