According to IMARC Group latest report titled “Data Visualization Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on data visualization market trends. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The global data visualization market reached a value of US$ 3.24 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 5.50 Billion by 2027, exhibiting a CAGR of 9.35% during 2022-2027.
Data visualization stands for the representation of data or information through numerous visual tools, such as graphs, maps, charts, etc. It utilizes dashboards, analytics, scorecards, Big Data, business intelligence (BI) solutions, etc., to identify various trends and patterns. Data visualization helps analyze web traffic, optimize marketing campaigns, process healthcare information, monitor financial trends, etc., to extract meaningful insights for improved decision-making. These tools offer standardized visualization ability for identifying customer preferences and maintaining the demand and supply of existing and new products. Consequently, data visualization finds extensive applications across several industries, including banking, financial services and insurance (BFSI), information technology (IT), telecommunication, retail, education, manufacturing, etc.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Market Trends:
The rising adoption of visualization platforms for software advisory and predictive analysis is among the key factors driving the data visualization market. Moreover, the escalating organizational demand for interactive and simplified data projection is further bolstering the market growth. Additionally, numerous medium and large-scale enterprises are increasingly utilizing data visualization systems through smartphones, tablets, desktops, web-based applications, etc., for generating customized reports and graphical representation of the data. This, in turn, is acting as a significant growth-inducing factor. Apart from this, the growing requirement for interactive dashboards based on unstructured data derived from social media platforms, email service providers, smart devices, etc., is anticipated to stimulate the data visualization market in the coming years.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Alteryx Inc.
- Domo Inc.
- Dundas Data Visualization Inc.
- Hitachi Ltd.
- InetSoft Technology Corp.
- International Business Machines Corporation
- Microsoft Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- com Inc.
- SAP SE
- SAS Institute Inc.
- TIBCO Software Inc
Data Visualization Market Segmentation:
Our report has categorized the market based on region, component, organizational department, deployment mode, enterprise size and end use industry.
Breakup by Component:
- Software
- Services
Breakup by Organizational Department:
- Sales
- Marketing
- Finance
- Operations
- Executive Management
- Others
Breakup by Deployment Mode:
- On-premises
- Cloud-based
Breakup by Enterprise Size:
- Small Enterprises
- Medium Enterprises
- Large Enterprises
Breakup by End User:
- BFSI
- Education
- IT and Telecommunication
- Retail and E-Commerce
- Manufacturing
- Government
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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