The Deodorant Stick Market is projected to rise at a CAGR of ~7.1 between 2022 and 2027, Future Market Insights foresees stable growth for the market. Nowadays, consumers demand deodorant sticks with natural ingredients as they are becoming more conscious about the side-effects of the chemicals used in these products. These factors and intensely competitive landscape influence companies to offer products with enhanced qualities that do not irritate the skin. More than 1,200 patents for deodorants with natural ingredients are being filed every year which have led manufacturers to produce deodorant sticks with additional qualities using natural ingredients. For instance, in 2022, Lume Deodorant Company launched all-natural deodorant sticks made with naturally-derived ingredients are aluminium-free, baking soda-free, cruelty-free, and naturally-scented.
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Key Takeaways from the Deodorant Stick Market Study
- According to the report, manufacturers are strengthening their partnership in the high growth region and expanding their products offerings across the market. The companies’ focuses on building better and more influential advertisements for the deodorant stick products such as exclusive and clear information on package to attract more consumers, today the consumers are looking for more information on what they are applying. Hence, a package with information on particulars of the ingredients and benefits are highly preferred by the buyers.
- The companies are investing in innovation and development by offering products with better ingredients. They have started new product ranges such as vegan, free from aluminum salt, skin-friendly, alcohol-free, and many more.
- The Europe region is expected to retain its dominant position in the global deodorant stick market, due to high cosmetics and personal care demand and frequently use of deodorants as a daily grooming routine among male population in the region.
- Among product type, the alcohol-free segment is anticipated to show a relatively higher CAGR in the global deodorant stick market in the near future, as it reduces the formulation of sweat and offer long-lasting protection coupled with rapidly growing adoption of alcohol-free deodorants among customers with sensitive skin.
“Prominent players in the global deodorant stick market are seeking for various natural and ecolabel certifications such as USDA Organic certification, vegan and cruelty free certification, non-GMO, Ecocert certification, and Green Seal certification to have a competitive edge in the market” says an FMI analyst.
Growing consumer’s interest towards daily grooming products, especially among the urban population in emerging nations, is anticipated to propel demand for deodorant stick in the foreseeable future. Majority of the people in urban areas use deodorants as a part of their daily grooming routines. Exposure to newer products as a result of peer association, and higher product visibility in urban areas are some factors expected to further drive demand for personal grooming products. Majority of the population in the BRIC region currently resides in urban areas. The urban population in BRIC is around 85%, 74%, 32%, and 54% in Brazil, Russia, India, and China respectively.
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Who is winning?
Some of the key players operating in the deodorant stick market are The Estée Lauder Companies Inc., Unilever PLC, L’Oréal S.A., Procter & Gamble, Beiersdorf AG, Colgate-Palmolive Company, Mandom Corporation, Lion Corporation, The Body Shop International Ltd., Knowlton Development Corporation, and others.
Several prominent market players are significantly introducing new products in the market to expand their product portfolio, market footprint, and enter into luxury business segment. Besides this, mergers and acquisitions often allows them to gain competitive advantage.
- In 2019, Lamazuna introduced a solid deodorant in an outer board box without other packaging/casing in an effort to be eco-friendlier. The product is also handmade, vegan, free from aluminum salt, and contains organic palmarosa essential oil.
- In 2017, Unilever introduced a personal care brand ‘Love Beauty and Planet’ in the U.S. This brand primarily offers deodorant sticks, shampoos, conditioners, and body washes with natural ingredients. The company claims that these products are free from harmful ingredients such as parabens. Additionally, the bottles used for packaging are 100% recycled plastic and are 100% recyclable.
Get Valuable Insights into Deodorant Stick Market
Future Market Insights, in its new offering, provides an unbiased analysis of the global deodorant stick market, presenting historical demand data and forecast statistics for the period from 2022-2027. The study divulges compelling insights on the deodorant stick market based on the product type (with alcohol and alcohol-free), packaging material (glass, metal, and plastic), sales channel (store based retailing {modern retailers and traditional retailers} and online retailing), and other sales channel across six major regions.
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